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Make data matter.

Drive your business forward by leveraging data to make smarter, more impactful decisions.

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Company purpose

Humanizing the future

Data holds the answers to humanity’s biggest challenges

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Human data

Human data

Inspirational reality

Inspirational reality

Simplex future

Simplex future

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Playbook

Solve your biggest challenges

Our key plays are solutions that will transform your business and prepare you for the future

Eliminate manual work for finance experts by automating Excel reports with Tableau

Eliminate manual work for finance experts by automating Excel reports with Tableau

Predict customer churn with artificial intelligence

Predict customer churn with artificial intelligence

Differentiate yourself from the competition by offering Analytics-As-a-Service to your customers

Differentiate yourself from the competition by offering Analytics-As-a-Service to your customers

Automate real estate valuation with predictive modeling

Automate real estate valuation with predictive modeling

Discover how to become a data driven company with an Analytics Maturity Assessment

Discover how to become a data driven company with an Analytics Maturity Assessment

Become agile and data-driven through the power of artificial intelligence and machine learning

Become agile and data-driven through the power of artificial intelligence and machine learning

Ecosystem

Discover our partners

Adobe

Adobe

Alida

Alida

Alteryx

Alteryx

Amazon

Amazon

Anaplan

Anaplan

Board

Board

Cloudera

Cloudera

Denodo

Denodo

Google

Google

IBM

IBM

Informatica

Informatica

Jalios

Jalios

Microsoft

Microsoft

OneCloud

OneCloud

Profisee

Profisee

Qlik

Qlik

Quilliup

Quilliup

Salesforce

Salesforce

SAP

SAP

SAS

SAS

Semarchy

Semarchy

Snowflake

Snowflake

Stambia

Stambia

Tableau Software

Tableau Software

Tagetik

Tagetik

Talend

Talend

Tibco

Tibco

UiPath

UiPath

Workiva

Workiva

Zendesk

Zendesk

Services

Drive your business forward

Insights

See what's new

Slide 1 of 10

Expert's opinion

September 26, 2022

Adobe Analytics vs. Google Analytics: Which One Is Right For Your Company?

If something came out of the events of the last two years, then it is definitely the power of digitalization. Almost all businesses have a digital presence nowadays. Whether you have an e-shop or an informative website, you need to analyze your digital performance to understand your customers and stay on top of their desires. But making data-driven decisions is difficult without the right analytics tool to help you out. Luckily, there are many analytics platforms to choose from. According to Hotjar, the two most popular ones used today are Google Analytics (GA) and Adobe Analytics (AA). In this article, we will go through the key similarities and differences between them, so that you can figure out which tool suits your company best. Buckle up!

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Careers

We're hiring!

Keyrus employees have a passion for data and digital, are inquisitive by nature, deliver work to the highest standard, and share our company values in everything they do. Want to help shape the future by making data matter? Apply today!

Naomi Kawada

Change Manager, Senior Consultant, New York

“When I was ready to make a move, Keyrus offered me a transfer to New York City. I can't thank them enough for this amazing opportunity!”

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Working at Keyrus
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Working at Keyrus

Bring your expertise to help deliver high-quality solutions for our clients. Whether analyzing data for a world-leading pharmaceutical company creating vaccines, or building digital solutions to help farmers analyze crop yield, Keyrus is making data matter.

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About us

What makes us different

An entrepreneurial mindset

We seek out change and opportunities for growth. Our team will help you challenge existing solutions to generate new ideas and projects that drive better results.

About us - Entrepreneurial mindset

A knack for ethical innovation

The Keyrus Innovation Factory is our innovation incubator that operates on an international scale. We iterate on the latest use cases and technological trends with a spirit of respect, fairness, and progress.

A focus on diversity and inclusion

We believe in a better future. This means a constant emphasis on diversity and inclusion in and outside of the workplace, and persistent dedication to continuing to learn and improve.

Locations

A strong international dimension

22

Countries

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Brussels

Nijverheidslaan 3/2 1853 Strombeek-Bever

Phone:+32 2 706 03 00

Fax:+32 2 706 03 09

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