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September 26, 2022
Adobe Analytics vs. Google Analytics: Which One Is Right For Your Company?
If something came out of the events of the last two years, then it is definitely the power of digitalization. Almost all businesses have a digital presence nowadays. Whether you have an e-shop or an informative website, you need to analyze your digital performance to understand your customers and stay on top of their desires. But making data-driven decisions is difficult without the right analytics tool to help you out. Luckily, there are many analytics platforms to choose from. According to Hotjar, the two most popular ones used today are Google Analytics (GA) and Adobe Analytics (AA). In this article, we will go through the key similarities and differences between them, so that you can figure out which tool suits your company best. Buckle up!
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Keyrus employees have a passion for data and digital, are inquisitive by nature, deliver work to the highest standard, and share our company values in everything they do. Want to help shape the future by making data matter? Apply today!
Naomi Kawada
“When I was ready to make a move, Keyrus offered me a transfer to New York City. I can't thank them enough for this amazing opportunity!”
Working at Keyrus
Bring your expertise to help deliver high-quality solutions for our clients. Whether analyzing data for a world-leading pharmaceutical company creating vaccines, or building digital solutions to help farmers analyze crop yield, Keyrus is making data matter.
About us
What makes us different
An entrepreneurial mindset
We seek out change and opportunities for growth. Our team will help you challenge existing solutions to generate new ideas and projects that drive better results.
A knack for ethical innovation
The Keyrus Innovation Factory is our innovation incubator that operates on an international scale. We iterate on the latest use cases and technological trends with a spirit of respect, fairness, and progress.
A focus on diversity and inclusion
We believe in a better future. This means a constant emphasis on diversity and inclusion in and outside of the workplace, and persistent dedication to continuing to learn and improve.
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