The session about about the main question "Build a master data management solution in-house, or bring in something external?" That was the dilemma Edenred was facing, and Lionel Neirynck shared how his team approached it: what getting MDM and data governance right required, and the trade-offs between building and buying.
Keyrus complemented that perspective with the architecture behind the decision, a governed data foundation built in part on Databricks that supports it at scale. Together, a full picture of the decisions and the systems was produced.
Key facts
Session: Build, buy, or combine? Edenred's approach to master data management
Speaker: Lionel Neirynck, Edenred
Time: 5:00 to 6:00 PM
Event: Keyrus & Friends 9th Edition
Date: Tuesday, September 22, 2026
Location: Gare Maritime, Brussels
Organiser: Keyrus
This session was part of Keyrus & Friends 9th Edition, a Keyrus event curated for C-level and selected senior leaders in data, digital, AI, and analytics, built to grow a lasting community rather than fill a room.
If were interested in this session, get in-touch with our team for a related decision reagrding data and analytics foundation.
See the full Keyrus & Friends 9th Edition programme.
Registration for Keyrus & Friends 9th Edition is now closed.
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It's a recurring evening for the data and digital community, built around practical content sessions and genuine networking. Each edition follows the same principle: technology amplifies, the people in the room differentiate.
Data, AI, Digital professionals who want to connect with peers, exchange ideas, and hear from practitioners operationalizing intelligence in the field.
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