Most customer journeys still run on data that lands late: recommendations, loyalty offers, and service replies built on last night's batch rather than what a customer is doing right now. Herman Nielens from IBM shows a different foundation. Using Confluent, IBM streams omnichannel events into a customer view that updates as behavior happens, powering next-best action and consistent experiences across every channel.
This session covers what changes operationally when AI and CX teams work from live data: a 360 view that stays current, recommendations generated in milliseconds, and loyalty programs that respond in the moment. A grounded look at the streaming foundation that makes real-time customer experience possible at scale.
Key facts
Session: Still personalizing on yesterday's data? Real-time CX with Confluent
Speaker: Herman Nielens, IBM
Time: 4:00 to 5:00 PM
Event: Keyrus & Friends 9th Edition
Date: Tuesday, September 22, 2026
Location: Gare Maritime, Brussels
Organiser: Keyrus
This session is part of Keyrus & Friends 9th Edition, an event curated for C-level and selected senior leaders in data, digital, AI, and analytics, built to grow a lasting community rather than fill a room. Starting from 3:30 PM with two rounds of parallel sessions, followed by an evening of networking with that same curated group.
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See the full Keyrus & Friends 9th Edition programme.
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Yes. During registration, you can indicate whether you would like to attend the content sessions, the networking reception, or both.
Yes. Attendance is free, but registration is required because places are limited.
Data, AI, Digital professionals who want to connect with peers, exchange ideas, and hear from practitioners operationalizing intelligence in the field.
It's a recurring evening for the data and digital community, built around practical content sessions and genuine networking. Each edition follows the same principle: technology amplifies, the people in the room differentiate.