Legacy platforms can limit how quickly an organization turns customer data into action, and the right fix isn't always obvious. Patch what you have, replace it outright, or rebuild the stack from the ground up. Farah Chaari, Solution Engineer at Piano, and Tanguy Stienlet, Senior Digital Solutions at Keyrus, walk through real-world case studies on that decision.
The session focuses on what organizations gained once they made their move: faster insight, better activation, and measurable improvement in sales, loyalty, and retention. A practical session for anyone weighing whether their current analytics foundation still fits where the business is headed.
Key facts
Session: Repair, replace, or rebuild? The path to an AI-ready analytics stack
Speakers: Farah Chaari, Piano; Tanguy Stienlet, Keyrus
Time: 4:00 to 5:00 PM
Event: Keyrus & Friends 9th Edition
Date: Tuesday, September 22, 2026
Location: Gare Maritime, Brussels
Organiser: Keyrus
This session is part of Keyrus & Friends 9th Edition, a Keyrus event curated for C-level and selected senior leaders in data, digital, AI, and analytics, built to grow a lasting community rather than fill a room. Starting from 3:30 PM with two rounds of parallel sessions, followed by an evening of networking with that same curated group.
If you're interested in this session, you might also want to check out Build, buy, or combine? Edenred's approach to master data management, on a related decision for data infrastructure.
See the full Keyrus & Friends 9th Edition programme.
Register for Keyrus & Friends 9th Edition. Free, registration required: Register now
It's a recurring evening for the data and digital community, built around practical content sessions and genuine networking. Each edition follows the same principle: technology amplifies, the people in the room differentiate.
Data, AI, Digital professionals who want to connect with peers, exchange ideas, and hear from practitioners operationalizing intelligence in the field.
Yes. During registration, you can indicate whether you would like to attend the content sessions, the networking reception, or both.
Yes. Attendance is free, but registration is required because places are limited.