You are leaving our main website to go to our chinese website hosted in China. For legal reasons there will not be any links pointing back to the main website.
Picture a large commercial bank, Parton Bank, offering current accounts and a range of products to great, loyal customers. Picture Carl as one of them. This good soul has accumulated wealth and has spread it across financial institutions. He just wishes life was simpler. He has too many banking apps.
Enter Jolene, a challenger in the banking arena. She offers an app that is, well, like a breath of spring. With his consent, transaction details from his various bank accounts are combined in Jolene’s mobile app. Still quite innocent, right? To Parton though, the situation is very unsettling.What if Jolene makes a pass? Let’s be clear, this is a risk. And not one you should mitigate merely by begging Jolene ‘please, don’t take my man’.
Jolene is just an example of Open Banking, made possible by a directive known as PSD2.Many third-party providers jump on the opportunities of PSD2 and pose a threat to banks like Parton. So what if you are at risk too? Here’s how you should respond.
First, you need insights.
What might attract Jolene in Carl?
What might attract Carl in Jolene: what are we competing on?
How can Parton make its relationships Jolene-proof?
Translate this to the relevant levels.
Overall
: define the features that attract third-party providers
Segments
: make battlefield charts by segment and by third-party provider
Individual
: define the appropriate things to offer, do or say.
You have no choice than to be all out data driven here. Predicting your rivals moves is the name of the game. Discover in time what type of third-party provider will try to seduce which type of client, when and how.
Predicting your rivals moves is the name of the game.
You need advanced dash boarding, allowing you:
to hear the alarm bells early on,
to assess the battlefield areas (so you understand your strengths and weaknesses),
to generate tailor made next best actions.
Appropriate action is a combination of marketing automation and of the personal touch by your frontline staff. Make sure your account manager knows exactly what to say and when to say it. Data driven.
If you are a bank like Parton, don’t beg your rivals to stop. Be more effective than that.
Contact info@keyrus.be to guide you through the steps.
Never miss an insight
Stay updated on the latest articles, events, and more
Your email address is only used to send you the Keyrus newsletter and for commercial prospecting purposes. You can use the link in our emails to opt-out at any time. Learn more about the management of your data and your rights.
Continue reading
Expert's opinion
Adobe Analytics vs. Google Analytics: Which One Is Right For Your Company?
If something came out of the events of the last two years, then it is definitely the power of digitalization. Almost all businesses have a digital presence nowadays. Whether you have an e-shop or an informative website, you need to analyze your digital performance to understand your customers and stay on top of their desires. But making data-driven decisions is difficult without the right analytics tool to help you out. Luckily, there are many analytics platforms to choose from. According to Hotjar, the two most popular ones used today are Google Analytics (GA) and Adobe Analytics (AA). In this article, we will go through the key similarities and differences between them, so that you can figure out which tool suits your company best. Buckle up!
Event
Keyrus & Friends: networking event
Join us for this networking event at the outstanding food market in Mechelen " De Vleeshalle" on Thursday 29 September: 6:00 pm - 9:00 pm
Expert's opinion
Master Data Management (MDM) - What’s in the name?
Interested to learn more about what MDM is actually about? Continue to read and immerse yourselves on this interesting journey!
Webinar
How Keyrus improves customer service with Zendesk
Searching for ways and methods to improve your Customer Service? You can discover it during this webinar where Keyrus and Zendesk combine forces.
Webinar
How to Guide Digital Transformation in a CX World
Curious about how to guide Digital Transformation in a CX world? Discover everything during this webinar.
Blog post
Vectorization of old road maps using machine learning
Understanding the evolution of roads over time by vectorization of old road maps using machine learning
Event
Book presentation "Fact-Based Decision Making"
What is good decision making? Why does fact-based decision making really matter? How do you make better, substantiated choices?
Podcast
Enterprise Performance Management
Monitor performance across the entire organization with the goal of improving business outcomes and results.
Press release
Keyrus and Alida Partner Together to Transform Customer Experiences
Brussels — May 9, 2022 — Alida, a leader in Total Experience Management (TXM), today announced Keyrus, a global consultancy that develops data and digital solutions for performance management, will join its Partner Network to deliver elevated customer experience (CX) services in Belgium.
Expert's opinion
Demystifying Data Governance and Data Management
When discussing with customers, stakeholders and colleagues, we often notice that the terms “Data Governance” and “Data Management” are used interchangeably - creating a lot of confusion, especially when nobody dares to ask what the difference actually is. High time to demystify these concepts once and for all and explain why your organization needs both to reach its strategic ambitions.