The session was about one question: "Build a master data management solution in-house, or bring in something external?" That was the dilemma Edenred was facing, and Lionel Neirynck shared how his team approached it: what getting MDM and data governance right required, and the trade-offs between building and buying.
Keyrus complemented that perspective with the architecture behind the decision, a governed data foundation built in part on Databricks that supports it at scale. Together, a full picture of the decisions and the systems was produced.
Key facts
Session: Build, buy, or combine? Edenred's approach to master data management
Speaker: Lionel Neirynck, Edenred
Time: 5:00 to 6:00 PM
Event: Keyrus & Friends 9th Edition
Date: Tuesday, September 22, 2026
Location: Gare Maritime, Brussels
Organiser: Keyrus
This session was part of Keyrus & Friends 9th Edition, a Keyrus event curated for C-level and selected senior leaders in data, digital, AI, and analytics, built to grow a lasting community rather than fill a room.
If you were interested in this session, get in touch with our team for a related decision regarding your data and analytics foundation.
See the full Keyrus & Friends 9th Edition programme.
Registration for Keyrus & Friends 9th Edition is now closed.
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It's a recurring evening for the data and digital community, built around practical content sessions and genuine networking. Each edition follows the same principle: technology amplifies, the people in the room differentiate.
Data, AI, Digital professionals who want to connect with peers, exchange ideas, and hear from practitioners operationalizing intelligence in the field.
Yes. Attendance is free, but registration is required because places are limited.
Yes. During registration, you can indicate whether you would like to attend the content sessions, the networking reception, or both.