Still personalizing on yesterday’s data? Real-time CX with Confluent
At Keyrus & Friends 9th Edition, we explored what changes when customer experiences are powered by live data rather than yesterday’s batch.
Herman Nielens from IBM showed how, using Confluent, organisations can stream omnichannel events into a customer view that updates as behaviour happens enabling next-best actions and more consistent experiences across channels.
The session offered a practical look at what a real-time data foundation can make possible: a 360° customer view that stays current, recommendations generated in milliseconds, and loyalty experiences that respond in the moment.
Key facts
Session: Still personalizing on yesterday’s data? Real-time CX with Confluent
Speaker: Herman Nielens, IBM
Time: 4:00–5:00 PM
Event: Keyrus & Friends 9th Edition
Date: Tuesday, September 22, 2026
Location: Gare Maritime, Brussels
Organiser: Keyrus
The session was part of the Keyrus & Friends 9th edition, bringing together a curated community of leaders and experts in data, digital, AI and analytics for an afternoon of insights, discussions, and networking.
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Yes. During registration, you can indicate whether you would like to attend the content sessions, the networking reception, or both.
Yes. Attendance is free, but registration is required because places are limited.
Data, AI, Digital professionals who want to connect with peers, exchange ideas, and hear from practitioners operationalizing intelligence in the field.
It's a recurring evening for the data and digital community, built around practical content sessions and genuine networking. Each edition follows the same principle: technology amplifies, the people in the room differentiate.