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Expert's opinion
Adobe Analytics vs. Google Analytics: Which One Is Right For Your Company?
If something came out of the events of the last two years, then it is definitely the power of digitalization. Almost all businesses have a digital presence nowadays. Whether you have an e-shop or an informative website, you need to analyze your digital performance to understand your customers and stay on top of their desires. But making data-driven decisions is difficult without the right analytics tool to help you out. Luckily, there are many analytics platforms to choose from. According to Hotjar, the two most popular ones used today are Google Analytics (GA) and Adobe Analytics (AA). In this article, we will go through the key similarities and differences between them, so that you can figure out which tool suits your company best. Buckle up!
Event
Keyrus & Friends: networking event
Join us for this networking event at the outstanding food market in Mechelen " De Vleeshalle" on Thursday 29 September: 6:00 pm - 9:00 pm
Expert's opinion
Master Data Management (MDM) - What’s in the name?
Interested to learn more about what MDM is actually about? Continue to read and immerse yourselves on this interesting journey!
Webinar
How Keyrus improves customer service with Zendesk
Searching for ways and methods to improve your Customer Service? You can discover it during this webinar where Keyrus and Zendesk combine forces.
Webinar
How to Guide Digital Transformation in a CX World
Curious about how to guide Digital Transformation in a CX world? Discover everything during this webinar.
Blog post
Vectorization of old road maps using machine learning
Understanding the evolution of roads over time by vectorization of old road maps using machine learning
Event
Book presentation "Fact-Based Decision Making"
What is good decision making? Why does fact-based decision making really matter? How do you make better, substantiated choices?
Podcast
Enterprise Performance Management
Monitor performance across the entire organization with the goal of improving business outcomes and results.
Press release
Keyrus and Alida Partner Together to Transform Customer Experiences
Brussels — May 9, 2022 — Alida, a leader in Total Experience Management (TXM), today announced Keyrus, a global consultancy that develops data and digital solutions for performance management, will join its Partner Network to deliver elevated customer experience (CX) services in Belgium.
Expert's opinion
Demystifying Data Governance and Data Management
When discussing with customers, stakeholders and colleagues, we often notice that the terms “Data Governance” and “Data Management” are used interchangeably - creating a lot of confusion, especially when nobody dares to ask what the difference actually is. High time to demystify these concepts once and for all and explain why your organization needs both to reach its strategic ambitions.