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Event

UNIVERSITY LECTURE: THE FUTURE OF WEBANALYTICS

Tuesday 26th of April 2022

Thanks to our academic Partnership with UCLL, Keyrus is invited on the campus in Leuven to give a guest lecture, co-starring Carl Sablon (Head Digital Customer Solutions Keyrus), Lisanza Faccilongo (Adobe Analytics Consultant Keyrus), Lieven De Witte (professor Digital Marketing UCLL) and Paul Van Oosterhout (Adobe).

Keyrus has a partnership with Adobe and they are explaining the potential of the Adobe Analytics tool to the students of the Data Driven Marketing department, and go in discussion with 17 students about the future of data analytics in a cookieless world.

Examples from the practical world, merge with the theoretic frameworks the students study.

The future of webanalytics, and how Adobe analytics takes a place in that spectrum, are discussed in what results in a visionary session!

More information? Contact Carl Sablon (carl.sablon@keyrus.com)

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Expert's opinion

Adobe Analytics vs. Google Analytics: Which One Is Right For Your Company?

September 27, 2022

If something came out of the events of the last two years, then it is definitely the power of digitalization. Almost all businesses have a digital presence nowadays. Whether you have an e-shop or an informative website, you need to analyze your digital performance to understand your customers and stay on top of their desires. But making data-driven decisions is difficult without the right analytics tool to help you out. Luckily, there are many analytics platforms to choose from. According to Hotjar, the two most popular ones used today are Google Analytics (GA) and Adobe Analytics (AA). In this article, we will go through the key similarities and differences between them, so that you can figure out which tool suits your company best. Buckle up!

Event

Keyrus & Friends: networking event

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Join us for this networking event at the outstanding food market in Mechelen " De Vleeshalle" on Thursday 29 September: 6:00 pm - 9:00 pm

Expert's opinion

Master Data Management (MDM) - What’s in the name?

June 29, 2022

Interested to learn more about what MDM is actually about? Continue to read and immerse yourselves on this interesting journey!

Webinar

How Keyrus improves customer service with Zendesk

June 29, 2022

Searching for ways and methods to improve your Customer Service? You can discover it during this webinar where Keyrus and Zendesk combine forces.

Webinar

How to Guide Digital Transformation in a CX World

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Curious about how to guide Digital Transformation in a CX world? Discover everything during this webinar.

Blog post

Vectorization of old road maps using machine learning

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Understanding the evolution of roads over time by vectorization of old road maps using machine learning

Event

Book presentation "Fact-Based Decision Making"

August 10, 2022

What is good decision making? Why does fact-based decision making really matter? How do you make better, substantiated choices?

Podcast

Enterprise Performance Management

May 31, 2022

Monitor performance across the entire organization with the goal of improving business outcomes and results.

Press release

Keyrus and Alida Partner Together to Transform Customer Experiences

May 6, 2022

Brussels — May 9, 2022 — Alida, a leader in Total Experience Management (TXM), today announced Keyrus, a global consultancy that develops data and digital solutions for performance management, will join its Partner Network to deliver elevated customer experience (CX) services in Belgium.

Expert's opinion

Demystifying Data Governance and Data Management

May 4, 2022

When discussing with customers, stakeholders and colleagues, we often notice that the terms “Data Governance” and “Data Management” are used interchangeably - creating a lot of confusion, especially when nobody dares to ask what the difference actually is. High time to demystify these concepts once and for all and explain why your organization needs both to reach its strategic ambitions.

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