Event

UNIVERSITY LECTURE: THE FUTURE OF WEBANALYTICS

Tuesday 26th of April 2022

Thanks to our academic Partnership with UCLL, Keyrus is invited on the campus in Leuven to give a guest lecture, co-starring Carl Sablon (Head Digital Customer Solutions Keyrus), Lisanza Faccilongo (Adobe Analytics Consultant Keyrus), Lieven De Witte (professor Digital Marketing UCLL) and Paul Van Oosterhout (Adobe).

Keyrus has a partnership with Adobe and they are explaining the potential of the Adobe Analytics tool to the students of the Data Driven Marketing department, and go in discussion with 17 students about the future of data analytics in a cookieless world.

Examples from the practical world, merge with the theoretic frameworks the students study.

The future of webanalytics, and how Adobe analytics takes a place in that spectrum, are discussed in what results in a visionary session!

More information? Contact Carl Sablon (carl.sablon@keyrus.com)

whatsapptwitter
linkedinfacebookworkplace
newsletter.svg

Never miss an insight

Stay updated on the latest articles, events, and more

Your email address is only used to send you the Keyrus newsletter and for commercial prospecting purposes. You can use the link in our emails to opt-out at any time. Learn more about the management of your data and your rights.

Continue reading

Press release

Keyrus and Alida Partner Together to Transform Customer Experiences

May 6, 2022

Brussels — May 9, 2022 — Alida, a leader in Total Experience Management (TXM), today announced Keyrus, a global consultancy that develops data and digital solutions for performance management, will join its Partner Network to deliver elevated customer experience (CX) services in Belgium.

Expert's opinion

Demystifying Data Governance and Data Management

May 4, 2022

When discussing with customers, stakeholders and colleagues, we often notice that the terms “Data Governance” and “Data Management” are used interchangeably - creating a lot of confusion, especially when nobody dares to ask what the difference actually is. High time to demystify these concepts once and for all and explain why your organization needs both to reach its strategic ambitions.

Podcast

Master Data Management

March 10, 2022

Collect, store, and utilize your data in the most efficient and valuable way possible. Optimal use of Data management ensures that your team is working with the most accurate and up to date data available. This enables smarter, faster and more accurate decisions that drive revenue and growth.

Blog post

Rise of the citizen data scientist

August 9, 2021

And why you still can’t replace your employees with software completely...

Podcast

Keyrus Delivery Centre

March 10, 2022

Lack of time? Too much other things on your plate? Not getting (sufficient) support? Our Keyrus Delivery Center provides flexible support and evolutive application development to ensure your solutions remain business relevant in an effective and cost-efficient way. Allow your internal teams to focus on their core business, whilst enjoying the security of having experts available at their fingertips, whenever they need them. Enable your team and key people to drive your business forward.

Podcast

Profitability & Cost Management

March 10, 2022

Gain insight into (hidden) profit and cost drivers to improve your business profitability. Profitability & Cost management solutions allow business users to manage complex cost and revenue allocation principles in a time-efficient and user-friendly way. By creating interdepartmental process transparency and sharing understanding of the overall allocation impact, you will be able to collectively improve margin in an intelligent way and create a genuine competitive advantage.

Expert's opinion

Do you know where your working capital is tied up?

February 3, 2022

Companies waste between 20 - 30% of their budget on inefficient or obsolete processes.

Blog post

Be more effective than dolly parton on open banking

August 9, 2021

Appropriate action is a combination of marketing automation and of the personal touch by your frontline staff. Make it data driven.

Blog post

Deep learning for unstructured data ? Yes, you gan !

August 9, 2021

Today, you take a picture of a paper bill and it gets suddenly processed by your banking app without you doing anything but confirming through Face Id recognition. Today, you speak to your microphone’s car while driving and it starts calling someone from your contact list. Today, you are probably old-fashioned if you never used google translate to process some sentence in another language, right?

Expert's opinion

Upgrade of a semarchy XDM Solution

August 9, 2021

In 2014, one of our clients (leading provider of packaging worldwide) sought a solution to bring structure to their customer base. They reached out to Keyrus who designed and developed the Customer Data Integration (CDI) tool.