Logo - Keyrus
  • Playbook
  • Services
    Data & digital strategy
    Data & Analytics enablement
    Enterprise performance management
    Digital experience
    Business transformation & Innovation
    Innovation & accelerators
    Keyrus Academy
  • Insights
  • Partners
  • Careers
  • About us
    What sets us apart
    Company purpose
    Innovation & Technologies
    Committed Keyrus
    Regulatory compliance
    Investors
    Management team
    Brands
    Locations
  • Contact UsJoin us

Prevent customer churn by leveraging advanced analytics

Background

Our client is a multinational delivery services company based in the United States that ships over 18 million packages per business day. The company is known for its overnight shipping service and for pioneering a package tracking system with real-time updates on package locations.

Challenge

In a highly competitive market with razor-thin margins, it is important to keep your existing customer base to safeguard customer revenue and margin. Therefore, the client’s Analytics Solutions department launched an initiative to improve customer experience through early identification of potential churn.

Approach

- Gain insight into what drives customers to churn by using data wrangling techniques. - Select the best-in-class algorithm to predict churn (XgBoost). - Translate the results of the algorithm into action plans for the Customer Services division, allowing them to take appropriate actions to avoid churn.

Key results

01
Availability of historical data to feed the advanced analytics models
02
Create an analytical model by highlighting the main root causes of churn
03
Improve internal knowledge on how to build predictive models and reuse components in other ML models by coaching the analytics team

Benefits

It takes less effort to keep an existing customer engaged than to find a new one. By implementing a churn probability tracking system, our client was able to spot potential unhappy customers upfront. This allowed them to identify the root causes of customer churn and respond accordingly, resulting in a more satisfied customer base and an increase in revenue growth.

Technology partners

Python

Share this key play

whatsapptwitter
linkedinfacebookworkplace

More key plays

Successful CCH Tagetik Implementation for a Major European Bank
Boost sales with targeted marketing campaigns and multi-channel communication
Gain new insights to optimize logistic processes and reduce costs by leveraging advanced analytics
Increase conversion rates for online customers
Optimize airplane cargo loading and improve shipment efficiency by leveraging advanced analytics
Create a Pan-European customer view to improve sales efficiency and increase profit margins
Improve customer retention strategy and business margins by leveraging customer profitability insights
Eliminate manual work for finance experts by automating Excel reports with Tableau
Reduce your overhead costs with a zero-based budgeting solution
A centralized platform for demand, scenario, gross margin, and sales & operations planning
Logo - Keyrus
Brussels

Nijverheidslaan 3/2 1853 Strombeek-Bever

Phone:+32 2 706 03 00

Fax:+32 2 706 03 09