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Getting a single view of your customers can be a challenge when data is scattered across multiple systems such as CRM, ERP or CDP. By having reliable and unified information, you will be able to offer a personalized omnichannel experience to your customers by performing better segmented campaigns and more effective cross-selling and up-selling.
If something came out of the events of the last two years, then it is definitely the power of digitalization. Almost all businesses have a digital presence nowadays. Whether you have an e-shop or an informative website, you need to analyze your digital performance to understand your customers and stay on top of their desires. But making data-driven decisions is difficult without the right analytics tool to help you out. Luckily, there are many analytics platforms to choose from. According to Hotjar, the two most popular ones used today are Google Analytics (GA) and Adobe Analytics (AA). In this article, we will go through the key similarities and differences between them, so that you can figure out which tool suits your company best. Buckle up!
Join us for this networking event at the outstanding food market in Mechelen " De Vleeshalle" on Thursday 29 September: 6:00 pm - 9:00 pm
Interested to learn more about what MDM is actually about? Continue to read and immerse yourselves on this interesting journey!
Searching for ways and methods to improve your Customer Service? You can discover it during this webinar where Keyrus and Zendesk combine forces.
Curious about how to guide Digital Transformation in a CX world? Discover everything during this webinar.
Understanding the evolution of roads over time by vectorization of old road maps using machine learning
What is good decision making? Why does fact-based decision making really matter? How do you make better, substantiated choices?
Monitor performance across the entire organization with the goal of improving business outcomes and results.
Brussels — May 9, 2022 — Alida, a leader in Total Experience Management (TXM), today announced Keyrus, a global consultancy that develops data and digital solutions for performance management, will join its Partner Network to deliver elevated customer experience (CX) services in Belgium.
When discussing with customers, stakeholders and colleagues, we often notice that the terms “Data Governance” and “Data Management” are used interchangeably - creating a lot of confusion, especially when nobody dares to ask what the difference actually is. High time to demystify these concepts once and for all and explain why your organization needs both to reach its strategic ambitions.