You have a tons of sales, marketing, and consumer loyalty data available and yet, you are not sure what is going to be the impact of introducing a certain discount on your customer behaviour and your overall bottom line. In a world where online commerce is quickly taking over, ineffective promotional spends can exert negative pressures on revenue, sink profits, or force companies to adopt unfavourable pricing strategies to keep pace with ever-evolving markets and consumer demands. Watch this webinar on-demand to learn how we use Alteryx to enable non data scientists to bring together different datasets and run those through machine learning algorithms to ensure the right promotional strategy is adopted across dynamic and complex retail systems without any coding. You’ll learn:

• How you can use Machine Learning to identify opportunities for up-selling

• How you can get a sales lift of 3-5% with more effective promotional targeting

• How you can automate the full process from data prep to advance analytics predictions  

In 30 minutes, you’ll see an example of how to maximize the value of your customer loyalty in a repeatable way.

This webinar was presented by:

• Liam Hay

• Razvan Nistor

• Ariel Pohoryles