Accelerating Operational Analytics for Alcohol & Beverage Brands (CPG)

Background

Backed by one of the world's key players in the alcoholic beverage industry brings a spirits' industry accelerator. With a team of seasoned experts across seven countries, and offices in NY and London, our client employs unparalleled drinks and expertise to help founders start and scale some of the most innovative drink brands in the world.

Challenge

The client engaged Keyrus as they faced the following data challenges and needs: - evident need to track depletions, category performance, inventories - lack of reporting and analytical capabilities using their existing data sources - access advanced data analysis capabilities on a customer-facing platform - ability to easily and quickly run CPG branding comparisons

Approach

Data Cloud Solution: Developed a solution on Snowflake, AWS to integrate data from various sources, including VIP Analytics. Seamless Scalability: Allowing CPGs to scale and onboard additional brands using a unified view of available data. Advanced Analytics and Reporting: Built to consider AI capabilities and advanced analytics that help to manage business goals effectively. Focus on Industry Standards: Solution addresses business KPIs and industry standards such as Velocity, PODs, Account Sold, etc.

Key results

Benefits

Scalable Analytics Solution: The solution’s unified data view expedites time to market when onboarding new brands. Reporting that Meets Industry Standards: The scalable platform solution enables KPI tracking and trends that are up to standards for the Alcohol and Beverages industry. Future-Forward AI Infrastructure: The platform was built with AI in mind, providing a robust foundation with data warehouse modeling that can enable advanced analytics and build future AI capabilities.

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