Background
Leader in radio stations in Mexico that manages and produces original content broadcast on radio. It offers generalist programming that includes music, cultural and entertainment spaces, and national and international news.
Challenge
Personalize audiences' omnichannel experience going beyond radio by engaging them with unique content and advertisements tailored to their interests.
Approach
Designed and implemented key use cases that the customer could start benefiting from early on to gather interests and interactions. Leveraged Salesforce data cloud, Marketing Cloud, and Marketing Intelligence applications to build a robust MarTech ecosystem that enables teams to quickly personalize through channels of preference.
Key results
Benefits
Next-level personalization to provide advertisers with higher engagement metrics and valuable insights.
Technology partners
Salesforce
Salesforce, a leading SaaS solution, specializes in customer relationship management (CRM). With its comprehensive suite of services, Salesforce empowers businesses to leverage cloud technology for enhanced connectivity with customers, partners, and prospects. Renowned for enabling customer success, Salesforce's software stands at the forefront of driving businesses towards stronger customer relationships and achieving their sales objectives.
75+
certified consultants
12+
years of partnership
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