You are leaving our main website to go to our chinese website hosted in China. For legal reasons there will not be any links pointing back to the main website.

Go to chinese website
Logo - Keyrus
Logo - Keyrus
  • Playbook
  • Services
  • Insights
  • Partners
  • Careers
  • About us
    Company purpose
    Innovation & Technologies
    Committed Keyrus
    Regulatory compliance
    Investors
    Management team
    Brands
    Locations

Boost sales with targeted marketing campaigns and multi-channel communication

1 million

points earned

+15%

increase in ROI

10 million

customers satisfied

Background

With more than 11,300 employees and 786 locations, our client is one of the leading food retailers in Belgium. Consumption habits change over time and the company adapts itself by stepping up its omnichannel strategy and focusing on the areas that appeal most to customers.

Challenge

Our client’s digital marketing team introduced a multi-channel communication approach and opted to maximize personalization based on customer insights. The challenge was to improve the quality of the delivered campaigns, accelerate time to market, and ensure continuity in a scalable and cost-efficient way.

Approach

Our client fully outsourced the campaign targeting and analysis activities to Keyrus. After a preliminary audit, a multi-disciplinary team of experts in marketing, data science, and technology was put in place. This team implemented organizational processes to perform and follow up campaign operations, analyze digital marketing requests, and maintain support at scale.

Key results

01
Collaboration of a team of multi-skilled subject matter experts
02
Improved quality of reports that provide insight into digital marketing activities
03
Improved return on investment on digital marketing automation activities

Benefits

The client saw a significant increase in revenue by putting more focus on customer campaigns and commercial marketing tasks, and by increasing the personalization and flexibility in digital campaigns. Campaign performance improved through qualitative insights, tracking campaign results, and by shifting experts’ time from data crunching to commercial marketing tasks.

Technology partners

Adobe

Creators of the Adobe Creative Cloud and pioneers of the paper-to-digital transformation, Adobe is one of the leaders in digital platforms and Cloud technology. Businesses count on Adobe to help them harness their data and deliver personalized experiences that drive business growth and customer loyalty whilst also meeting the challenges of digital transformation.

Share this key play

whatsapptwitter
linkedinfacebookworkplace

Ready for your own success story?

Get in touch with our team of experts.

I acknowledge having read the privacy policy.

Keyrus collects and processes the data you fill out in this form in order to respond to your request and for commercial prospecting purposes. The fields marked with an asterisk must be filled in for your request to be processed. To learn more about how we manage your personal data and to exercise your rights, please refer to the Privacy Policy. By clicking on Submit, I acknowledge that I have read and accepted the legal notice and the general terms of use of the site.

More key plays

Digital SEA |Create a convenient purchasing channel and management platform
Eliminate manual work for finance experts by automating Excel reports with Tableau
Create a one-stop store operation platform to manage all aspects of running a store
Build a dishes management centre to handle all product information
Build a unified platform for dealers to place their orders
Create a unified omnichannel centralised procurement management system
Build a design management platform to provide construction drawing services & digital designs
Build a B2B ordering mall to implement the unified management of contents
Establish a multi-portal collaboration platform covering pre-sales, in-sales, and aftersales for dealers
Establishing a unified platform for dealers to place orders
Logo - Keyrus
Shanghai

Unit 2306 Qiangsheng Building No. 145 PuJian Road Pudong District Shanghai China P.C. 200127

Phone:+86 158 2182 0209+86 (0)21 6886 0352

Fax:+86 (0)21 6886 0356

LinkedInInstagram
PlaybookServicesInsightsPartnersCareersAbout us
Company purposeInnovation & TechnologiesCommitted KeyrusRegulatory complianceInvestorsManagement teamBrandsLocations
Legal notice & Terms of use
Privacy policy
Data protection