Build a unified platform for dealers to place their orders

Background

Pechoin, founded in 1931, is one of a handful of well-known Chinese cosmetics manufacturers with a long historical standing. The enterprise enjoys a good reputation with its "Quality is Gold" motto, and has a long history of excellent performance. The brand has been awarded a "Shanghai Famous Trademark" title many times, and has also won the title of "Well-known Chinese Trademark", among others. However, during a period of rapid growth, it poorly managed its dealers, leading to an urgent demand for an efficient B2B platform to help its sales staff and agents complete their daily work.

Challenge

The use of an old financial system in the management of dealers resulted in low data interaction and dealers being unable to place orders independently. The inability of the old system to support complicated marketing promotions resulted in a disorderly product price system. The failure of the old system to implement pre-order data submissions from dealers resulted in a lack of supply chain data and poor collaboration between production and marketing.

Approach

Using the Sap Commerce Cloud platform, establish a unified platform for dealers to place orders, enabling them to independently log in, place orders, and provide after-sales services, such as invoicing, financial verification, etc., giving them a set of online management tools. By utilizing flexible promotions, the complex and changeable promotion policies of Pechoin can be satisfied. Enable dealers to submit forecast sales data and open a connecting channel to the supply chain system to provide Pechoin with a foundation when stocking up on raw materials during the production process, reducing the input of raw materials, and improving the efficiency of collaboration between the production and marketing teams.

Key results

A paper-free process was truly achieved by replacing the original manual process with an online system, greatly improving efficiency.

Over 300 orders were integrated on the store operation platform per day for staff to carry out actions such as order delivery. Meanwhile, the platform was used by over 6,000 employees on a daily basis, and was fully available during busy periods.

Customer satisfaction significantly increased after they were able to independently check their accounts, credit, and other company information, and keep track of their orders in the system.

Benefits

Empower the sales department and dealers' customers by building a one-stop digital platform. Reduce operating costs, improved the overall customer experience, and enhanced order efficiency. Improve the management of distributors, order splitting and combining, automation policy, etc. In doing so, the goal of easing the burden on the enterprise and optimising its business processes can be achieved.

Technology partners

SAP

Founded in 1972, SAP is one of the leading Enterprise Resource Planning (ERP) vendors in the enterprise market. Since its founding, SAP has developed its expertise in In-Memory databases (with the launch of SAP HANA), BI, mobility, the Cloud (with HANA Cloud Platform and HANA Enterprise Cloud) and IoT.

26+

years of partnership

100+

certified consultants

300+

projects completed