Create a logistical multi-services platform for dealers

Background

Founded in France in 1967, Rexel is the world's largest dealer of low-voltage apparatus. It operates through a network of more than 1,900 branches in 27 countries, with 25,000 employees, among which, more than 60% are employees who directly serve customers in its three core sales markets: industry, civil construction, and non-civil construction. The group's sales were €7.377 billion in 2005, covering 1.2 million kinds of products in 7 categories, such as electrical equipment installation, electric wires, lighting systems, security, and communication systems, and the enterprise holds a 7% market share in the distribution of global low-voltage apparatus.

Challenge

The lack of integration of business information throughout the whole process due to the original mall's poor functions resulted in a poor experience for dealers. Implement a complete information management and inquiry process from inquiry to order fulfillment Connect and integrate information between systems.

Approach

Set up a Rexel Mall based on Oro Commerce to provide dealers with a platform with various integrated functions, such as registering, inquiring, ordering, checking financial and logistical information, and providing after-sales services. Connect the WMS, logistics, and financial systems to synchronise data information. Enable dealers to inquire, order and check order statuses and related information at any time to automate the business process. Integrate the information between storage and logistics systems to ensure the validity and integrity of data.

Key results

A one-stop self-service system for dealers was enabled to unify the management of dealers' order information and improve the experience and efficiency of dealers, with a 20% increase in the average daily order quantity (as of the initial launch).

The waste of time and human labour caused by repetitive and non-smooth offline communications was reduced significantly, with a 40% reduction in costs for the sales team.

The delivery timeliness was increased to 2 days after payment from 4-5 days in the past.

Benefits

Integrate orders, finance, storage, logistics, and other information with the newly built one-stop business management platform for orders in the whole process to meet the demand of dealers for independent order placement, information enquiry, and integration of pre-sales and after-sales services. Implement the integration of pre-sales and after-sales information and the closed-loop management of the business throughout the whole process to reduce offline communication costs and improve the efficiency of operations, and experience and satisfaction of dealers, contributing to creating a good working atmosphere and maintaining long-term partnerships.

Technology partners

SAP

Founded in 1972, SAP is one of the leading Enterprise Resource Planning (ERP) vendors in the enterprise market. Since its founding, SAP has developed its expertise in In-Memory databases (with the launch of SAP HANA), BI, mobility, the Cloud (with HANA Cloud Platform and HANA Enterprise Cloud) and IoT.

1996

gold partnership agreement

100+

expert consultants

300+

projects completed

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