Our client is a leading provider of sustainable packaging solutions, paper products, and recycling services worldwide. The organization operates in more than 30 different countries and employs over 30,000 people.
Our client was struggling to answer a critical business question: who are our top and most profitable customers, globally, by region, and by sales territory? This lack of visibility was negatively affecting the sales process and territory management. To solve this problem, they wanted to create a Pan-European customer hierarchy.
- Implement Semarchy Convergence for MDM, a customer data integration environment capable of managing all customers and their hierarchies. - Create an integrated governance process that enables the validation and enrichment of the customer information into "golden customer records." - Provide the “golden records” to the respective account managers via the existing operational (ERP) and CRM systems, allowing them to better negotiate with the Pan-European clients.
The client now has access to a single source of truth on customer information, improved data quality, and better integration between ERP and CRM. The solution allows them to fine tune the sales strategy and operational processes, resulting in an increase in revenue and profit margins.
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