Logo - Keyrus
  • Playbook
  • Services
    Data advisory & consulting
    Data & analytics solutions
    Artificial Intelligence (AI)
    Enterprise Performance Management (EPM)
    Digital & multi-experience
  • Insights
  • Partners
  • Careers
  • About us
    What sets us apart
    Company purpose
    Innovation & Technologies
    Committed Keyrus
    Regulatory compliance
    Investors
    Management team
    Brands
    Locations
  • Contact UsJoin us

Empowering a leading beverage company with self-service analytics

Background

A global wine and spirits company owns a wide variety of beverage brands worldwide. With a consumer-focused approach, the organization strives to provide the most relevant products to each of their targeted customer profiles.

Challenge

The company wanted to scale their business intelligence (BI) team in order to deliver faster, newer reporting on projects. They wanted to move to a more self-service-oriented tool to replace their old BI solution and move away from a traditional BI model. They needed a more scalable data visualization solution to reach their goals. They also wanted to better focus field-sales efforts at the store level and help ensure that brands are positioned correctly during the sales process.

Approach

- Built a set of Power BI dashboards - Scaled the main components of the machine learning system so account segmentation could proceed automatically with high confidence - Conducted business user training sessions

Key results

01
The business no longer has to rely on the IT team to build new reports
02
Tracking business performance with a self-service tool is now engaging and interactive
03
Sales team can use account segmentation to target accounts more effectively

Benefits

The new Power BI dashboards allow the organization to understand and analyze the performance of their products as distributors sell them to retailers. Managers can isolate markets/accounts/brands that are performing outside the norm and investigate what can be improved. They can also easily understand what type of accounts the products perform well in and what future opportunities they may have, using an account segmentation matrix built with a machine learning model.

Technology partners

Python

Share this key play

whatsapptwitter
linkedinfacebookworkplace

More key plays

Boost sales with targeted marketing campaigns and multi-channel communication
Gain new insights to optimize logistic processes and reduce costs by leveraging advanced analytics
Increase conversion rates for online customers
Optimize airplane cargo loading and improve shipment efficiency by leveraging advanced analytics
Using Alteryx to automate processes at an international bank
Create a Pan-European customer view to improve sales efficiency and increase profit margins
Improve customer retention strategy and business margins by leveraging customer profitability insights
Eliminate manual work for finance experts by automating Excel reports with Tableau
Connecting upstream planning processes for a life sciences company
Connected commercial planning using Anaplan: Gross-to-Net (GTN)
Logo - Keyrus
Shanghai

Unit 2306 Qiangsheng Building No. 145 PuJian Road Pudong District Shanghai China P.C. 200127

Phone:+86 158 2182 0209+86 (0)21 6886 0352

Fax:+86 (0)21 6886 0356