Background
For the division dedicated to healthcare products, our client needed to assess the potential of the ecommerce in several countries in APAC region. With a presence mainly offline, a key question is how to combine online and offline, and take opportunity of the growth of ecommerce in APAC.
Challenge
Regulations and infrastructures are specific in each country, involving a tailored approach for each country of the region. With 3 different products segments proposed, the strategies defined have to take into account different local habits and online behaviors.
Approach
After a detailed analysis of top strategic markets in APAC (China, Singapore, Thailand, Vietnam…), including interviews with stakeholders, partners and competitors, we organized several learning expeditions with Management teams in order to better understand each market, facilitate contacts with local players and accelerate the time-to-market.
Key results
Benefits
A strategic and operational plan defined for each country of APAC region, allowing our client to take advantage of the opportunities offered by the ecommerce. This plan includes a deep understanding of the local specificities and maturity regarding online commerce, in order to be able to adapt and scale the roadmap depending on the market evolutions.
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