You are leaving our main website to go to our chinese website hosted in China. For legal reasons there will not be any links pointing back to the main website.

Go to chinese website
Logo - Keyrus
Logo - Keyrus
  • Playbook
  • Services
  • Insights
  • Partners
  • Careers
  • About us
    Company purpose
    Innovation & Technologies
    Committed Keyrus
    Regulatory compliance
    Investors
    Management team
    Brands
    Locations

Improve customer retention strategy and business margins by leveraging customer profitability insights

Background

Active in more than 30 countries with 30,000 employees, our client is a leading worldwide provider of sustainable packaging solutions, paper products, and recycling services. With a large portfolio of customers, the management team needed an in-depth understanding of which customers are more profitable in order to make more strategic decisions.

Challenge

Customer profitability is not only measured by the revenue a customer brings, but also by the related fixed and variable costs, the effort needed to maintain the customer, and the effect the customer has on the reputation of the client. A key challenge is to combine these factors to accurately define which customers are positively impacting business margins.

Approach

- Standardize cost and cost measurement principles across 17 countries and ERP systems. - Harmonize business definitions and resolve data quality issues by implementing a master data management solution. - Create a dynamic reporting system, providing business users with a visual method for defining which customers to retain. A whale curve graph allows end users to dive into all available profitability details per customer.

Key results

01
Standardized business definitions on cost drivers and profitability measurement
02
High data quality
03
Intuitive and user-friendly visual analysis on an organizational and customer level

Benefits

Our client gained a better understanding of customer profitability by grouping all available information into customer profitability segments and regions. This enabled them to establish benchmarks to take more strategic actions, resulting in a significant increase in overall profitability.

Technology partners

IBM

IBM is a leading global hybrid cloud and AI, and business services provider. They help clients capitalize on insights from their data, streamline business processes, reduce costs, and gain a competitive edge in their industries.

10

years of partneship

2x

Gold Partner: Analytics and Data science

Share this key play

whatsapptwitter
linkedinfacebookworkplace

Ready for your own success story?

Get in touch with our team of experts.

I acknowledge having read the privacy policy.

Keyrus collects and processes the data you fill out in this form in order to respond to your request and for commercial prospecting purposes. The fields marked with an asterisk must be filled in for your request to be processed. To learn more about how we manage your personal data and to exercise your rights, please refer to the Privacy Policy. By clicking on Submit, I acknowledge that I have read and accepted the legal notice and the general terms of use of the site.

More key plays

Digital SEA |Create a convenient purchasing channel and management platform
Eliminate manual work for finance experts by automating Excel reports with Tableau
Create a one-stop store operation platform to manage all aspects of running a store
Build a dishes management centre to handle all product information
Build a unified platform for dealers to place their orders
Create a unified omnichannel centralised procurement management system
Build a design management platform to provide construction drawing services & digital designs
Build a B2B ordering mall to implement the unified management of contents
Establish a multi-portal collaboration platform covering pre-sales, in-sales, and aftersales for dealers
Establishing a unified platform for dealers to place orders
Logo - Keyrus
Shanghai

Unit 2306 Qiangsheng Building No. 145 PuJian Road Pudong District Shanghai China P.C. 200127

Phone:+86 158 2182 0209+86 (0)21 6886 0352

Fax:+86 (0)21 6886 0356

LinkedInInstagram
PlaybookServicesInsightsPartnersCareersAbout us
Company purposeInnovation & TechnologiesCommitted KeyrusRegulatory complianceInvestorsManagement teamBrandsLocations
Legal notice & Terms of use
Privacy policy
Data protection