Marketing platform covering the entire customer lifecycle

Background

Due to its own architectural limitations, the current system of the enterprise has poor operational performance, which seriously affects daily business efficiency. The company needs to build a management platform covering the entire lifecycle of pre-sales, in-sales, and after-sales, achieving a win-win situation of cost reduction and customer experience improvement.

Challenge

Integrating backend business management and sales platforms, achieving unified platform management, full process coverage, and sales automation.

Approach

Building a CRM marketing platform based on SAP Commerce, the platform includes a dealer front-end mall portal, order management module, financial management module, after-sales management module, and basic modules to manage the enterprise's lead-acid battery sales, after-sales, and financial settlement business.

Key results

Realizing the flow of online orders from distributors of both internal and external subsidiaries within the group on the platform, as well as process management for order fulfillment, shipment, logistics receipt, and distributor receipt.

Realizing automatic recognition of financial receipts, rebate pool management, and invoice process management for distributor shipments, improving work efficiency for financial personnel.

Improving the business system for distributor battery returns, managing multiple price lists, after-sales point account transfer systems, with clear business operations and point account management.

Benefits

The marketing management platform is geared towards improving transaction conversion rates, utilizing customer experience optimization as a means to achieve this goal, and encompasses the entire lifecycle from pre-sales to post-sales.

Technology partners

SAP

Founded in 1972, SAP is one of the leading Enterprise Resource Planning (ERP) vendors in the enterprise market. Since its founding, SAP has developed its expertise in In-Memory databases (with the launch of SAP HANA), BI, mobility, the Cloud (with HANA Cloud Platform and HANA Enterprise Cloud) and IoT.

26+

years of partnership

100+

certified consultants

300+

projects completed