Logo - Keyrus
  • Playbook
  • Services
    Data advisory & consulting
    Data & analytics solutions
    Artificial Intelligence (AI)
    Enterprise Performance Management (EPM)
    Digital & multi-experience
  • Insights
  • Partners
  • Careers
  • About us
    What sets us apart
    Company purpose
    Innovation & Technologies
    Committed Keyrus
    Regulatory compliance
    Investors
    Management team
    Brands
    Locations
  • Contact UsJoin us

Predict customer churn with artificial intelligence

Background

Our client is the medical leader in assisted reproduction with more than 70 clinics in Europe, Asia, and America. Since its opening, more than 125,000 children have been born thanks to its assisted reproduction techniques.

Challenge

The company was experiencing customer churn and did not have the necessary information to carry out retention and loyalty campaigns. They needed to process data from different sources in the most effective way possible in order to understand which customers were most likely to leave.

Approach

- Determined which types of data were relevant for the project. - Identified the best predictor variables related to customer churn to create a predictive churn model. - Created dashboards so that business users could obtain insights from the data in a visual, simple, and concise way.

Key results

01
Predictive churn model that detects customers at risk of churn
02
Increased customer lifetime value and campaign ROI through personalized content
03
Increased customer engagement

Benefits

Our client can now predict possible customer leakage and create loyalty and retention marketing actions that will not only allow them to increase customer lifetime value, but also optimize the ROI of their campaigns by ensuring that customers who arrived from marketing actions remain with the company longer.

Technology partners

Alteryx

Alteryx automates analytics, data science, and processes in one unified platform to accelerate digital transformation. Organizations rely on Alteryx to rapidly upskill their workforces and deliver strategic, high-impact, business outcomes.

120+

certified consultants

8+

years of partnership

Share this key play

whatsapptwitter
linkedinfacebookworkplace

More key plays

Boost sales with targeted marketing campaigns and multi-channel communication
Gain new insights to optimize logistic processes and reduce costs by leveraging advanced analytics
Increase conversion rates for online customers
Optimize airplane cargo loading and improve shipment efficiency by leveraging advanced analytics
Using Alteryx to automate processes at an international bank
Create a Pan-European customer view to improve sales efficiency and increase profit margins
Improve customer retention strategy and business margins by leveraging customer profitability insights
Eliminate manual work for finance experts by automating Excel reports with Tableau
Connecting upstream planning processes for a life sciences company
Connected commercial planning using Anaplan: Gross-to-Net (GTN)
Logo - Keyrus
Shanghai

Unit 2306 Qiangsheng Building No. 145 PuJian Road Pudong District Shanghai China P.C. 200127

Phone:+86 158 2182 0209+86 (0)21 6886 0352

Fax:+86 (0)21 6886 0356