Tunis, October 25, 2024 — As part of its strategic transformation plan, BTK BANK has officially launched its DATA program with the acquisition and implementation of a decision-making system in partnership with Keyrus, a recognized expert in Data Intelligence.
The project kickoff took place in a ceremony bringing together the teams of BTK BANK and Keyrus, creating a dynamic and expertise-driven atmosphere. The primary goal of this program is to transform BTK BANK into a fully Data-Driven organization, where data will drive strategic and operational decisions to provide high-performing services tailored to customer needs.
The new decision-making platform will leverage advanced Qlik Sense and Talend technologies, known for their excellence in Data Intelligence. By partnering with Keyrus, whose expertise has proven valuable in numerous financial projects, BTK BANK aims to create synergy to build an analytical infrastructure capable of addressing a wide array of needs.
This project will enable the bank to develop advanced use cases, thus supporting the implementation of its Data strategy by optimizing data analysis and usage for more relevant and responsive decision-making.
On this occasion, Mr. Lassaad BEN ROMDHANE, CEO of BTK BANK, stated, “With this infrastructure, we will strengthen our position as an agile and innovative bank in the financial sector.”
Elyes Khodja, Data Intelligence Director at Keyrus MEA, added, “The technical and business expertise of the BTK Bank teams, combined with Keyrus’ knowledge, fosters effective and productive collaboration, rooted in cutting-edge data technologies. This initiative will allow the bank to deploy a modern, high-performance infrastructure, encompassing multiple analytical fields from the outset and constantly evolving to leverage the latest market advances.”
About BTK BANK
BTK BANK, with Groupe ELLOUMI as its primary shareholder, was established in 1981 as a development bank and became a universal bank in 2004. With 36 branches and over 400 employees, it has expanded its operations to offer a wide range of services to retail, professional, SME, and corporate clients. The shareholders of BTK BANK include Groupe ELLOUMI (60%), the Tunisian government (20%), and the Kuwait Investment Authority (20%). Groupe BTK comprises a bank and subsidiaries specialized in financial services (Leasing, Recovery, Stock Brokerage, Advisory, SICAR, SICAV). For more information, find us on LinkedIn or visit our website: www.btkbank.com
About Keyrus
Keyrus is your essential partner in Data Intelligence and Digital Transformation, supporting companies that aim to optimize their performance and anticipate tomorrow’s challenges. With our commitment and expertise in developing data and digital solutions for performance management, we help businesses make the most of their data, enhance their digital strategy, and improve the customer experience. As a unique partner in your digital transformation, Keyrus guides you every step of the way, from strategic consulting to the operational implementation of your data and digital projects. Operating in 27 countries with over 26 years of experience and 3,000 employees, Keyrus is a global player committed to guiding you toward digital excellence, fostering innovation, and enriching customer experiences. For more information, connect with us on LinkedIn or visit our website www.keyrus.com/mea
Contact: Elyes Khodja, +216 20 417 391, elyes.khodja@keyrus.com