The process of digitization - or digital transformation - has been knocking on the doors of companies for some time now, and now, more than ever, it has become an indispensable step for businesses across various sectors.
According to data from the National Confederation of Industry (CNI), seven out of ten Brazilian companies already use digital tools in their production processes. Meanwhile, Microsoft's Digital Transformation for SMEs survey shows that 72% of micro, small, and medium-sized enterprises plan to invest in technology in the coming months, but only 28% have made it a recurring practice.
The use of tools, even if they are not part of a specific strategy, is obviously an important step. However, the implementation of digital transformation can bring competitive advantages to brands, ranging from data analysis to early problem identification. But in the face of this scenario, why is this change still a challenge?
Fellipe Guimarães, CEO of Codeby, a Keyrus Company, highlights some of the reasons for this issue. "Some companies are not quite sure where to start the digitization process, listing one or more priorities. Despite the rapid advancement of technology, there is also a more traditional legacy on how to handle processes, which creates this kind of 'barrier' in companies. The difficulty in understanding how to measure the results of digital processes is also another obstacle."
Digital transformations require adaptations on the part of companies because they involve the modernization of processes, strategies, and solutions. "The process of digitization, in practice, tends to change the way companies operate, and this is also a challenging point," emphasizes Fellipe. "However, there is nothing to fear. The transformation can be done gradually, step by step, according to the needs of each company, depending on the type of service or product it offers," explains the expert.
The main goal of digitization is to align the company with the demands and expectations of the new consumer. To achieve this, it is necessary to keep up with technological trends and understand how they can assist companies in a personalized way. For example, according to a report from Insider Intelligence, 99.6% of Generation Z will be regular internet users by 2026. In other words, to reach this potential customer base, it is necessary to be on the same page.
We have gathered some market trends that are here to simplify processes and make the digital experience more effective for companies - and consequently, for consumers. Check them out!
Low Code and No Code Low-Code is a software development approach that allows the creation of applications and systems with minimal coding or specific programming language knowledge. This means that advanced technical skills are not required to develop projects. No-Code works similarly but without the need for prior technical knowledge because it uses predefined interfaces. In other words, they bring agility to digital project development, autonomy, cost reduction, and require fewer resources. Both are already used by large companies worldwide.
Data Platforms A robust data platform is an essential component to enable a data-driven culture in a company. If data is scattered across various sources, it is virtually impossible to leverage it for valuable insights and decision-making scenarios. Modern data platforms are flexible and scalable, allowing companies to efficiently and cost-effectively absorb, store, process, and analyze data.
Artificial Intelligence One of the most talked-about topics of the moment, artificial intelligence brings many possibilities. AI is a technology that enables computers to learn and make decisions based on data, allowing companies to make quick decisions about top-priority opportunities, improving efficiency, and automating processes along the way.
Intelligent automation is a flagship of digital transformation due to its potential for optimizing processes for companies. Automating tasks and processes allows employees to focus on specific tasks and higher-value work. With new automation technologies, manual tasks can be automated more quickly than ever, increasing productivity, improving accuracy, and significantly reducing time and costs.