Manama, Bahrain – 22 July 2025: In a strategic move to further accelerate its digital transformation, Zain Bahrain has partnered with Keyrus, a global consultancy specialized in data and digital experience, to launch a next generation Super App. This completely new platform replaces Zain’s previous mobile application and introduces a unified experience built on the Omniflow platform, bringing together Customer Care, Marketplace, Services and Data Intelligence in a seamless, user-centric interface.
A New Innovative Chapter in Customer Experience
Designed to meet the growing demand for fast, intuitive, and personalized services, the Super App offers users a one-stop digital ecosystem. Customers can now manage their subscriptions, shop for digital services and content, access real-time support, and receive tailored offers, all within a single mobile app.
By integrating the Care, Commerce, and Data layers of its digital ecosystem, Zain Bahrain is redefining how telecom services are accessed, experienced, and valued. With its data-driven core, Omniflow empowers continuous optimization of customer experience and value management – making every interaction smarter, more relevant, and more engaging.
A Seamless All-in-One Experience for Users
With this new Super App, Zain Bahrain users will be able to:
Monitor and manage their mobile usage in real time
Access intelligent customer support
Shop for products, content and digital services through a unified marketplace
Enjoy seamless access to integrated services from local partners
Manage all payments options seamlessly.
Ammar Al-Ketbi, Zain Bahrain Acting CEO commented: “Zain Bahrain's newly launched next-generation app represents a major milestone in the company’s ongoing digital transformation journey. It reflects Zain’s unwavering commitment to placing customer experience at the heart of its innovation efforts. Built with direct input from customer feedback, the app was designed to address real needs and expectations to deliver a more intuitive, seamless, and efficient user experience. This launch marks a significant leap forward in digital customer engagement, empowering users to manage multiple services effortlessly through a single, unified platform."
Sarah Bouchrara, Omniflow CX Managing Director commented: "Zain Bahrain's vision for a unified digital experience is a perfect match for the capabilities of our Omniflow platform. This partnership demonstrates how telecom operators can unlock value by combining UX excellence, agile integration, and data-driven intelligence. It also reflects the momentum of CX transformation across the Middle East, where forward-thinking players like Zain are reshaping the way technology empowers customer engagement.”
About Zain Bahrain:
Zain Bahrain, a telecommunications industry innovator focused on enhancing customer experience, was awarded a mobile telecom license on 22 April 2003 and commenced commercial operations on 28 December 2003. The operation promptly placed the Kingdom of Bahrain on the world telecom map through the introduction of many mobile technology innovations that continue to this day with nationwide high-speed 4G LTE and 5G services being offered through the Kingdom's most advanced mobile network. Zain Bahrain, listed on the Bahrain Bourse (Ticker: ZAINBH), is part of Zain Group, a leading telecommunications operator across the Middle East and Africa, which provides mobile voice and data services to 49 million active customers as of December 31, 2024. With a commercial presence in seven countries, Zain operates in Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan, and South Sudan. In Morocco, Zain has a 15.5% stake in 'INWI,' through a joint venture. For more information, please email info@bh.zain.com or visit: www.bh.zain.com
About Keyrus :
Keyrus is your essential partner in Data Intelligence and Digital Transformation, supporting companies that aim to optimize their performance and anticipate tomorrow’s challenges. With our commitment and expertise in developing data and digital solutions for performance management, we help businesses make the most of their data, enhance their digital strategy, and improve the customer experience. As a unique partner in your digital transformation, Keyrus guides you every step of the way, from strategic consulting to the operational implementation of your data and digital projects. Operating in 27 countries with over 26 years of experience and 3,000 employees, Keyrus is a global player committed to guiding you toward digital excellence, fostering innovation, and enriching customer experiences. For more information, connect with us on LinkedIn or visit our website www.keyrus.com/mea
About Omniflow CX :
Omniflow CX is Keyrus unified Experience platform that fuses Care, Commerce, and Data to power super‑app ecosystems. Users manage subscriptions, shop digital services, get real-time support, and receive tailored offers—all in one place. We co-create and deliver end to end, turning audiences into loyal customers and new revenue. For more information, visit our website : www.Omniflow.CX