You are leaving our main website to go to our chinese website hosted in China. For legal reasons there will not be any links pointing back to the main website.
150,000
employees
+15%
increase in ROI
10 million
customers satisfied
Background
Our client is one of the world’s largest brewing companies, with more than 150,000 employees in 150 countries and a portfolio of over 500 beer brands. The company relies on data-driven insights in order to optimize customer journeys and implement high ROI pricing and marketing initiatives.
Challenge
The client wanted to drive product innovation based on consumer insights. By analyzing large amounts of data, they wanted to understand what drives consumer choice. They also wanted to learn what technical and sensory factors are linked to consumer buying patterns in order to increase sales.
Approach
- Assess possible data sources and select the most relevant ones. - Design and build analytical models 1) of customer preferences in relation with the company's products technical and descriptive elements, 2) of usage attitudes related to (non-) alcoholic drinking occasions, and 3) of sentiment analysis on social media, blogs, and other online consumer perceptions. - Design and build dashboards and reports that provide insights on all models to the R&D team for product innovation, and to the Marketing and Sales teams to drive new consumer engagement strategies.
Key results
Benefits
By gaining insights on consumer expectations, product associations, positioning of brands, and predictive product preferences, our client was able to improve customer satisfaction and ROI. This data-driven approach ensures that price settings increase margins while retaining existing customers.
Technology partners
Tableau Software
As a leading analytics platform, Tableau offers visual analytics with powerful AI, data management, and collaboration. From individuals to organizations of all sizes, customers around the world use Tableau’s advanced analytics to fuel impactful, data-driven decisions. Tableau Software was acquired by Salesforce in 2019.
50+
expert consultants
100+
completed projects
2018
emerging partner of the year
Share this key play
Ready for your own success story?
Get in touch with our team of experts.
I acknowledge having read the privacy policy.
Keyrus collects and processes the data you fill out in this form in order to respond to your request and for commercial prospecting purposes. The fields marked with an asterisk must be filled in for your request to be processed. To learn more about how we manage your personal data and to exercise your rights, please refer to the Privacy Policy. By clicking on Submit, I acknowledge that I have read and accepted the legal notice and the general terms of use of the site.
More key plays
