Improve access to daily business operations data with self-service visualizations

Background

Established almost four centuries ago, our client is a leading company in the tobacco sector in Spain. It is the only tobacco company with industrial centers in the country and is the largest purchaser from tobacco farmers in Extremadura.

Challenge

The organization did not have smooth access to detailed data on daily sales operations, and the salespeople for each geography weren't able to intuitively visualize data in order to make decisions in an agile manner. The client wanted to enable self-service analytics and make it possible for sales teams to easily view and understand global operational information.

Approach

After defining KPIs with the sales teams and area managers, Keyrus create mobile-friendly reports that would allow the sales team to track sales and KPIs from different analysis axes in a visually appealing way.

Key results

Ability to easily track key KPIs

Sales teams can make proactive decisions to improve results

Increased knowledge of business and customer behavior

Benefits

Customer department managers can monitor sales data and KPIs, even from mobile devices, to support decision making through attractive dashboards in a self-service manner.