Logo - Keyrus
Logo - Keyrus
  • Playbook
  • Services
  • Insights
  • Partners
  • Careers
  • About us
    Company purpose
    Innovation & Technologies
    Committed Keyrus
    Regulatory compliance
    Investors
    Management team
    Brands
    Locations
  • Contact UsJoin us

Improve customer loyalty and increase profits with a 360° customer view

Background

With more than 700 employees and 70 stores, our client is one of the largest shoe retailers in Belgium and is still one hundred percent family owned. Their family values, care for employees and customers, and sustainable development policies play an important role in their mission statement: "360° of care serves 360° of profit."

Challenge

Our client wanted to optimize the customer experience while optimizing marketing and advertising spend based on customer insights. The key challenge was to deliver new customer insights, like retention and RFM (Recency, Frequency, Duration), to spot trends in consumer behavior and analyze marketing attribution.

Approach

- Obtain an understanding of the related business process and capture relevant data to cover the different functional needs. - Create a customer data platform to track and centralize omni-channel sales results, consumer interactions, loyalty programs, and campaign data. - Connect to all relevant data sources (e.g., CRM, online, and offline transactions) and advertising information (Adwords and Facebook). - Define relevant KPIs and dashboards to track sales, RFM and marketing attribution.

Key results

01
Deliver insightful reporting on sales trends as well as channel and campaign performance
02
Measure campaign impact through a combination of marketing and data expertise
03
Confidence in data quality

Benefits

Our client was able to improve customer loyalty through an individualized approach while improving marketing ROI through more comprehensive dashboards and reporting. The project resulted in a significant increase in customer revenue and improved margins.

Technology partners

Microsoft

Microsoft is a leading cloud provider and renowned publisher of office software and business intelligence solutions.

25+

years of partnership

3x

Certified expertise: application development, data analytics, cloud platform

200+

clients

Share this key play

whatsapptwitter
linkedinfacebookworkplace

More key plays

Connected commercial planning using Anaplan: Gross-to-Net (GTN)
Eliminate manual work for finance experts by automating Excel reports with Tableau
Align finance and merchandise planning for retail.
Predict customer churn with artificial intelligence
Consolidate your data assets into a single point of truth
Grindrod improves productivity with an embedded BI application
Leverage your data as an animal health and nutrition expert
Optimize your marketing campaigns by predicting customer propensity to purchase
Build for scale using Anaplan for territory and quota approvals
Retain your customers and increase your customer lifetime value
Logo - Keyrus
Lisbon

Avenida Defensores de Chaves,nº 4, 4º Andar 1000-117 Lisboa

Phone:+351 913 083 380