Logo - Keyrus
Logo - Keyrus
  • Playbook
  • Services
  • Insights
  • Partners
  • Careers
  • About us
    Company purpose
    Innovation & Technologies
    Committed Keyrus
    Regulatory compliance
    Investors
    Management team
    Brands
    Locations
  • Contact UsJoin us

Prevent customer churn by leveraging advanced analytics

Background

Our client is a multinational delivery services company based in the United States that ships over 18 million packages per business day. The company is known for its overnight shipping service and for pioneering a package tracking system with real-time updates on package locations.

Challenge

In a highly competitive market with razor-thin margins, it is important to keep your existing customer base to safeguard customer revenue and margin. Therefore, the client’s Analytics Solutions department launched an initiative to improve customer experience through early identification of potential churn.

Approach

- Gain insight into what drives customers to churn by using data wrangling techniques. - Select the best-in-class algorithm to predict churn (XgBoost). - Translate the results of the algorithm into action plans for the Customer Services division, allowing them to take appropriate actions to avoid churn.

Key results

01
Availability of historical data to feed the advanced analytics models
02
Create an analytical model by highlighting the main root causes of churn
03
Improve internal knowledge on how to build predictive models and reuse components in other ML models by coaching the analytics team

Benefits

It takes less effort to keep an existing customer engaged than to find a new one. By implementing a churn probability tracking system, our client was able to spot potential unhappy customers upfront. This allowed them to identify the root causes of customer churn and respond accordingly, resulting in a more satisfied customer base and an increase in revenue growth.

Technology partners

Python

Share this key play

whatsapptwitter
linkedinfacebookworkplace

More key plays

Connected commercial planning using Anaplan: Gross-to-Net (GTN)
Eliminate manual work for finance experts by automating Excel reports with Tableau
Align finance and merchandise planning for retail.
Predict customer churn with artificial intelligence
Consolidate your data assets into a single point of truth
Grindrod improves productivity with an embedded BI application
Leverage your data as an animal health and nutrition expert
Optimize your marketing campaigns by predicting customer propensity to purchase
Build for scale using Anaplan for territory and quota approvals
Retain your customers and increase your customer lifetime value
Logo - Keyrus
Lisbon

Avenida Defensores de Chaves,nº 4, 4º Andar 1000-117 Lisboa

Phone:+351 913 083 380