Keyrus participated in the CFO Finance Leaders Summit 2025 at the Marco Polo Hotel in Ortigas, Manila. Co-located with the CHRO Summit Philippines, the event brought together over 300 senior professionals from both finance and HR functions, creating a dynamic environment for cross-functional dialogue on leadership, transformation, and the evolving role of data in enterprise decision-making.
As Silver co-sponsors of the event alongside Workiva, Keyrus engaged throughout the day with CFOs, finance directors, and HR leaders, many of whom stopped by our booth to connect and explore how technology is reshaping finance functions today.
One of the key highlights was the morning plenary session, where Jade Tan (Keyrus) and James Meredith (Workiva) presented on the shift from static reports to strategic insights. The session emphasized how finance teams can reduce time spent on repetitive reporting and instead focus on higher-value work.
The team also introduced "Gina," a fictional yet relatable persona representing the modern finance leader. Her challenges struck a chord with attendees:
“I don’t trust that my reports are accurate and up to date.” → Teams need a single source of truth to rely on real-time data.
“My team is drowning in reporting deadlines.” → Automating processes unlocks more time for strategic analysis.
“I feel stuck—I don’t see career growth in finance.” → The right tools can lead to better work-life balance and stronger professional development.
In the afternoon, Keyrus hosted a roundtable deep dive that allowed finance professionals to speak candidly about their day-to-day pain points: burnout, disconnected data sources, and ever-growing compliance demands. The discussion highlighted strong interest in AI-enabled, integrated platforms that could address these challenges and create space for innovation.
To add a touch of fun to the day, Keyrus gave out over 100 stuffed llamas, which were quickly picked up by attendees by early afternoon. The giveaway provided a lighthearted moment and became a surprising conversation starter across sessions.
Organized by Fortinus Events, the CFO Summit Philippines is an annual gathering of finance leaders from top organizations across the country. The event serves as a platform to exchange ideas, explore practical solutions, and discuss the future of finance leadership amid digital transformation, compliance pressures, and changing workforce expectations.