Background
As a leading supermarket chain in Asia, the previous platform of our client was not scalable and not able to manage higk-peak activities. In order to propose a first-class customer experience to B2B customers (Hotels, restaurants, mall, canteens…), the goal of the project is also to integrate specific B2B requirements, such as workflows, personalized catalogs per client, new payment and delivery methods.
Challenge
With a network of 115 outlets and different segments of customers to address, from small businesses to large enterprises, the ecommerce platform is able to propose a tailored and personalized customer experience for each segment, while maintaining a common Omnichannel journey. Each supplier can also propose directly his own catalog, prices, and stocks.
Approach
We adopt an agile approach in order to adapt continuously priorities and requirements based on customers feedbacks. After a discovery phase, we implement the solution for a first release Live 3 months after the beginning of the project. Each month, the platform is enriched with new products categories, features and services.
Key results
Benefits
An ecommerce platform for all the B2B segments and needs, with a customer experience aligned on best ecommerce practices, from product information to checkout process. With this new solution, our client creates a real competitive advantage in terms of features, services and performances.
Technology partners
Oro Commerce
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