Define an ecommerce strategy and an operational roadmap in APAC


One of the major Oil & Gas group, department focusing on production and distribution of lubricants for trucks, cars and motorbikes. With the continuous development of ecommerce, Client was looking for a partner providing competitive landscape, insights, ecommerce market entry scenarios, and roadmap.


With market position and maturity level different in each country, the roadmap has to provide actionable recommendations for short-term and long-term results. The Business Plan and future organization to support the online activity to be implemented has to take into account local capabilities and global ambition.


After an internal interview and workshop phase to understand the current position of each subsidiary, the team conducted a series of discussions with potential partners and experts to design the roadmap and establish different models of market entry.

Key results

8 APAC markets analyzed
60 interviews conducted with internal users and potential partners
5 market entry strategies identified


An operational roadmap for the next 2 years clearly defined per country, including a Business Plan and organization to structure and support the growth of the online activities.

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