Logo - Keyrus
  • Playbook
  • Services
    Data advisory & consulting
    Data & analytics solutions
    Artificial Intelligence (AI)
    Enterprise Performance Management (EPM)
    Digital & multi-experience
  • Insights
  • Partners
  • Careers
  • About us
    What sets us apart
    Company purpose
    Innovation & Technologies
    Committed Keyrus
    Regulatory compliance
    Investors
    Management team
    Brands
    Locations
  • Contact UsJoin us

Define an ecommerce strategy and an operational roadmap in APAC

Background

One of the major Oil & Gas group, department focusing on production and distribution of lubricants for trucks, cars and motorbikes. With the continuous development of ecommerce, Client was looking for a partner providing competitive landscape, insights, ecommerce market entry scenarios, and roadmap.

Challenge

With market position and maturity level different in each country, the roadmap has to provide actionable recommendations for short-term and long-term results. The Business Plan and future organization to support the online activity to be implemented has to take into account local capabilities and global ambition.

Approach

After an internal interview and workshop phase to understand the current position of each subsidiary, the team conducted a series of discussions with potential partners and experts to design the roadmap and establish different models of market entry.

Key results

01
8 APAC markets analyzed
02
60 interviews conducted with internal users and potential partners
03
5 market entry strategies identified

Benefits

An operational roadmap for the next 2 years clearly defined per country, including a Business Plan and organization to structure and support the growth of the online activities.

Share this key play

whatsapptwitter
linkedinfacebookworkplace

More key plays

Driving revenue growth management through gross-to-net optimization
Transforming maritime planning to drive operational efficiency and profitability
Boost sales with targeted marketing campaigns and multi-channel communication
Increase conversion rates for online customers
Using Alteryx to automate processes at an international bank
Eliminate manual work for finance experts by automating Excel reports with Tableau
A centralized platform for demand, scenario, gross margin, and sales & operations planning
Supercharging growth strategies with integrated FP&A and workforce planning
Transform financial reporting and planning with real-time visibility into the business drivers
Enhancing accuracy and resolving stock issues to transform supply chain planning
Logo - Keyrus
Singapore

160 Robinson Road #14-04 Singapore 068914