Background
One of the major Oil & Gas Group's, faced large growth in the Asian market for lubricants and ecommerce. The department focusing on the production and distribution of lubricants for trucks, cars and motorbikes were looking for a partner to help them understand the competitive landscape, identify opportunities on the marketplace, define e-commerce entry strategies and build a strategic roadmap.
Challenge
With market position and maturity level different in each country, the roadmap had to provide actionable recommendations for short-term and long-term results, taking into account local capabilities and global ambition, as well as competition. The Business Plan also had to detail the future organization required to support the client's new online activities.
Approach
- An in-depth study of target markets in APAC to understand local dynamics, competition and specific opportunities. - Identification of key local players and the client's presence on e-commerce platforms. - Development of concrete recommendations for effective entry into these markets, with a digital and commercial approach adapted to each country. - Construction of a business plan for the development of an online activity, including the definition of roles and responsibilities required to manage this transition.
Key results
Benefits
- Insights on positioning (vs competition and the existing platforms on the APAC market) - An operational roadmap for the next 2 years clearly defined per country, with concrete and strategic recommendations on how to enter the online market. - A Business Plan and organization structure defined with a dedicated team ready to launch the initiative online
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