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Blog post

Data Quality: The Error That Skews Your Decisions and How to Avoid It

The Impact of Poor Quality Data on Your Decisions

Erroneous, outdated, or inconsistent data can skew analyses and lead to inaccurate strategic decisions. Yet, data quality remains a major challenge for many organisations. The lack of rigorous validation, cleaning, and control processes is often to blame.

Without defined standards and continuous monitoring, companies expose themselves to costly errors and a loss of confidence in business teams.

The Consequences of Poor Data Quality

A lack of control over data quality can have direct and significant impacts:

  1. Financial reporting errors: inaccurate data can distort balance sheets and lead to erroneous financial decisions.

  2. Poor decision-making: biased information influences strategic choices, harming the company's performance.

  3. Non-compliance with regulations: errors in data can lead to sanctions and legal risks.

How to Ensure Optimal Data Quality?

To guarantee reliable and usable data, here are the essential actions to implement:

  • Define quality standards: identify criteria to be met (accuracy, completeness, consistency, timeliness).

  • Automate anomaly detection: use tools to monitor and alert in case of inconsistencies.

  • Empower teams: raise awareness and train employees for rigorous data management.

  • Implement data governance: define clear roles and regular verification processes.

Conclusion

Ensuring optimal data quality is a strategic issue for any company wishing to make reliable and compliant decisions. A proactive approach combining technology, governance, and team awareness maximises the value of data and fully exploits its potential.

Also discover, Data Products Decoded: Your Guide to Choosing the Right Transformation Partner.

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