A rapidly accelerating European market
The European data and artificial intelligence (AI) market is undergoing rapid transformation. Companies are intensifying their efforts to harness the full potential of data and meet the growing demands for digital transformation, regulatory compliance, and local innovation.
Despite these advances, obstacles remain: the modernisation of data systems, governance, and a lack of specialised talent are slowing the widespread adoption of AI and data analytics solutions.
The key role of specialised providers
To overcome these challenges, companies are increasingly turning to providers specialising in data and AI services. These players stand out for their:
in-depth industry expertise,
regional delivery capabilities,
tailor-made solutions adapted to European regulatory and business environments.
Market leaders are also investing heavily in:
Generative AI
Responsible AI practices
Accelerators specific to different industries
These investments enable them to effectively support European companies in their transition to data-driven organisations.
Keyrus recognised among the Leaders in the PEAK Matrix® 2025
Everest Group evaluated 17 providers in its report “Data and AI Services Specialists – Europe PEAK Matrix® Assessment 2025,” based on:
an annual request for information (RFI) process,
interactions with Data & AI specialists,
customer feedback, and
continuous market analysis.
This independent evaluation positions Keyrus in the Leaders category, alongside the players who create the strongest impact on the market and have the most advanced capabilities to deliver high-performance services.
PEAK Matrix® methodology: two key evaluation criteria
The Everest Group's PEAK Matrix® is based on two main dimensions:
market impact, which measures the value generated by service providers,
vision and capability, which assesses the ability to deliver services successfully.
By combining these two criteria, the study distinguishes three categories: Leaders, Major Contenders, and Aspirants. Keyrus ranks among the Leaders, reflecting recognition of its expertise and commitment to the European market.
A distinction that reflects the maturity of the European market
This recognition comes at a time when European companies are seeking to reconcile:
technological innovation,
compliance with strict data and AI regulations,
adoption of solutions adapted to the cultural and linguistic specificities of the continent.
The PEAK Matrix® 2025 ranking confirms the essential role played by specialised providers in helping companies modernise their data assets and accelerate the adoption of AI.
About the report
Report name: Data and AI Services Specialists – Europe PEAK Matrix® Assessment 2025 Publisher: Everest Group Geographic area: Europe Sector: all sectors
Methodology: RFI 2024, supplier interactions, market analysis, customer reference verification Content: detailed profiles of 17 specialised Data & AI providers, assessment of strengths and limitations, ranking into Leaders, Major Contenders, and Aspirants.
Conclusion
Keyrus' nomination as a Leader in the PEAK Matrix® 2025 illustrates its ability to generate a strong impact on the market and support European companies in their Data & AI transformation.
This recognition highlights the growing importance of specialised Data and Artificial Intelligence services, particularly in an environment marked by high regulatory, innovation, and competitiveness requirements.