Create a single source of truth by unifying your master data


Our client, a subsidiary of one of the largest retail groups in the country, has more than 700 offices worldwide and is positioned as a leader in the travel agency sector in Spain. They needed to be able to manage their data in an agile and scalable way in order to improve their relationship with customers and suppliers while also improving their internal processes.

Technology partners



To ensure access to reliable information, the client needed to integrate hotel master data and other information domains with operational systems in the medium term.


Keyrus implemented a master data management system to unify the most important company information, establishing the master data as a stable and reliable reference for strategic and tactical decision-making.

Key results

Improved business processes through a single source of truth with unified master data
Increased understanding of the market and their customers
Enabled the creation of fully customized marketing and commercial strategies


With the most important business information unified in a single place, the client optimized internal processes with quality data, leading to greater transparency between departments, improved daily operations, better tactical and strategic planning and, consequently, increased customer and supplier satisfaction.

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