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Cohort analysis in the subscription economy: Impetus at HUB17

By Karen Trainer

Cohort analysis in the subscription economy

James Straton, a Principal Consultant at Impetus and Master Anaplanner presented at HUB 2017, Anaplan’s premier user conference. HUB is recognized as a valuable opportunity to learn from the top experts in the Anaplan space.

James presented, “Cohort Analysis in the Subscription Economy,” in tandem with Thuy Kim, VP of Business Intelligence at Age of Learning. Age of Learning is well known for their ABCmouse.com Early Learning Academy, a subscription-based digital education program for children ages 2–7.

James and Thuy discussed a subscription-based revenue model based on a cohort analysis and how they built a model in Anaplan that updates in a fraction of the time it previously took with more predictability and accuracy.

Watch the video and contact us with any questions or feedback.

Stay tuned for the next installment from the Impetus Consulting team — valuable, relevant and informative.

Impetus-AoL-HUB17

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