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According to McKinsey, AI will generate up to $2.6T additional value in marketing and sales and up to $2T in supply chain management and manufacturing. Is your organization using its data to best optimize all processes? Are your analysts empowered with the best tools to enable a fully data-driven culture?
In this webinar, we illustrate how self-service analytics and AI can help marketers improve ROI. We look at how leading technologies Alteryx and DataRobot can access, prep, and model data to answer questions like:
Who are actually our customers?
What content and media do they respond to?
How much of our budget should we allocate to different media channels?
How do we optimize our spending to maximize our revenues?
We walk through Alteryx and DataRobot using example use cases in customer segmentation and marketing ROI. Alteryx and DataRobot allow organizations to create a scalable and re-usable stack on the bleeding edge of machine learning models.
With this tech stack, you are not only equipping your analysts with the best tools but also creating an analytics roadmap for your organization to tackle its business challenges with data-driven insights.
Introductions [1:04]
The time for AI is now [4:35]
How do you build a Data Science practice? [13:20]
The Alteryx and DataRobot Analytics Stack [14:54]
Alteryx Overview [15:44]
DataRobot Overview [16:52]
Retail and CPG Overview [18:57]
Data Prep and Enrichment in Alteryx - Consumer Segmentation [20:40]
Building ML Models in DataRobot - Marketing ROI [30:42]
DataRobot Integration with Alteryx [44:51]
Takeaways [49:10]
Q&A [51:12]
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Press release
The Keyrus team is excited to announce that we’ve been named one of the top 1000 companies on Clutch’s platform in 2022! This is the second year that Keyrus has been recognized by Clutch as a top company and B2B leader.
Webinar
In 20 minutes, we’ll teach you how to use Alteryx Intelligence Suite to eliminate common problems and inefficiencies in accessing data from .pdf files. In the past, you’d need to run custom Python and complex parsing logic to get any usable data from a pdf. Now, you can parse PDFs with out-of-the-box features in Alteryx Intelligence Suite.
Webinar
The cloud offers new opportunities to save you time and money, allowing you to shift focus from maintaining growing servers and upgrading infrastructure to making your data work for you and the success of your business. Watch the webinar and Q&A to learn how AWS, Tableau, and Keyrus worked together to help Red Ventures migrate to a powerful cloud BI tool that created new pathways for success and a modern data culture.
Event
Keyrus & Anaplan Sponsor Life Science Gross-to-Net (GTN) Summit
Press release
Keyrus achieved Amazon Web Services (AWS) Data and Analytics Competency. To receive the designation, AWS Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.
Webinar
Wednesday, November 9th, 2022 @ 12:00PM Central Time (US and Canada)
Webinar
Want to optimize your visual analytics in Salesforce? You need the right tools. Tableau Embedded Analytics can be used to help you build and visualize reports in Salesforce.
Success story
C&S Wholesale Grocers worked with Keyrus and Alteryx to implement an analytics center of excellence to help them efficiently and effectively achieve business objectives, maximize return on investment (ROI), and standardize best practices.
Success story
Keyrus partnered with a consulting firm to build an in-house cloud security solution that would automate their verification processes and keep their information safe.
Success story
Keyrus partnered with Pajama Program, a nonprofit organization, to review their Salesforce architecture and improve overall operations.