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Red-carpet ready: How Estée Lauder transformed pricing planning, strategy and analytics from basic to beautiful
The Impetus team had a fantastic experience at Anaplan’s HUB18. For the third consecutive year it was a Silver Sponsor for the event and in addition to having the opportunity to meet so many Anaplanners at our booth, in our private meeting suite and during our happy hour event.
We were perhaps most excited for Impetus manager Matt Daniel’s co-presentation with Lindsay Alexander, Executive Director, Global Strategic Pricing at Estée Lauder Companies. Their fantastically received presentation Red-Carpet Ready: How Estée Lauder transformed pricing planning, strategy and analytics from basic to beautiful described how the partnership between Estée Lauder and Impetus transformed a disparate, antiquated, Excel heavy process into a robust, global price planning and reporting solution for over 900 users.
Said Matthew following the event, “It was an incredible experience to share the stage with Lindsay and to present on our collaborative Strategic Pricing solution which I believe really showcases the unlimited possibilities with Anaplan”.
A recording of the presentation is now available for all to view.
Learn how Impetus and Estée Lauder made price planning beautiful with Anaplan.
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