Leo the Llama is Keyrus’ mascot. You’ve likely seen him on our website and as part of our giveaways at different Keyrus-supported events. But do you know how Leo came to be part of the Keyrus family?
The story of Leo is as epic as he is, and inspires us every day to live be adaptable, innovative, and approachable.
It started in the heart of Paris…
In the heart of Paris, amidst the blend of historic charm and modern innovation, stood our global headquarters. Known for our expertise in data and digital transformation, Keyrus is a giant in our field. However, Eric, our visionary founder, recognized a crucial element missing from our brand identity. Thus, the search for the perfect mascot began.
Eric wanted something that symbolized Keyrus’ values: intelligence, innovation, and a user-friendly approach to technology. The team brainstormed different tech-themed ideas, but nothing seemed to click.
A breakthrough
The breakthrough came unexpectedly during Eric’s vacation in the French Alps. While exploring the picturesque landscape, he encountered a herd of llamas. Amongst them was Leo, a charismatic llama with a curious and intelligent demeanor. Eric was captivated by Leo’s adaptability to the challenging alpine environment and his friendly interaction with people.
Inspired, Eric proposed Leo the Llama as the mascot for Keyrus. The idea was met with surprise and skepticism at first. A llama, representing a Paris-based data consulting firm? It was unconventional to say the least.
Joining the Keyrus family
As Eric elaborated on his vision, the team saw the genius in it. Llamas, like Leo, are adaptable, intelligent, and approachable, qualities that resonated deeply with our approach to data consulting. Leo would symbolize our ability to navigate the complex landscape of data, digital, and strategic solutions with ease and friendliness.
Leo the Llama was brought to life in Keyrus branding with a chic Parisian twist. We gave him a sleek scarf as a nod to Parisian fashion and surrounded him with digital elements representing Keyrus’ expertise. Leo isn’t just a mascot, he is a storytelling tool, simplifying complex data concepts through engaging narratives.
Introducing Leo the Llama
The introduction of Leo the Llama to the Keyrus team was a resounding success! He provided a unique and memorable face to Keyrus, distinguishing the company in the competitive data sector. Clients were charmed by Leo’s presence in marketing and social media content, helping us strengthen our relationships.
Our team embraced Leo wholeheartedly. Leo-themed merchandise became popular in our offices, and he even starred in our internal training videos!
Through Leo the Llama, we broke the mold of traditional corporate branding. Keyrus now stood out not only for our technical expertise, but also for our innovative and approachable brand image. Leo became more than just a mascot, he became a symbol of our commitment to making the complex world of data consulting accessible and engaging, all while maintaining that unique Parisian charm.
