How in sync are your sales and marketing teams? When marketing initiatives span such a wide variety of channels, it’s critical to understand exactly how they support sales. If you don’t have the right tools in place, your teams might be siloed, making it difficult to calculate marketing ROI.
Measuring your marketing spend and sales performance together shows you which campaigns have been most effective, helping you further optimize your efforts and make adjustments over time. Even further, machine learning can help you identify the ideal marketing channels that will have the biggest direct impact on sales and revenue.
We built a data dashboard with Tableau that shows you how your marketing spend correlates to revenue so your teams can work together in better harmony. This sample data set analyzes media spend across various channels. Find the dashboard on Tableau Public.