Most organizations tend to focus on revenue growth when managing their sales plans (setting quotas, measuring performance, etc.). However, not all revenue is created equal. Only through insights into where profit is won and lost can sales teams create maximum value for the organization. Join Impetus’ Jon Newcomb and Wendy Wen as they explain how you can leverage Anaplan to more effectively connect the offices of sales and finance by using financial metrics to support a more thoughtful sales planning process.
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