Data, Technology & Digitalization for One of the Biggest Agro Companies in Brazil

Background

Agro-industry is being transformed in the way they do business. The need to digitalize their offering, customer relationship and increase efficiency is generating a reinvention of their business.

Challenge

Facilitate to sales people key insights about customers on the products needed for their farms. They need to centralize to information into a single source of truth enabling quick data exchange and insights generation within CRM, e-commerce, and Marketing.

Approach

Keyrus supported this customer by facilitating our expertise and knowledge in the digital and data areas. With our help, the customer could rely on an efficient team that implemented a use case-based approach to Salesforce solutions to innovate and personalize customer interactions.

Key results

Hyper-personalized customer interactions with Sales people, ecommerce and marketing providing consistency across every touchpoint and a seamless experience to decrease sales cycle.

Benefits

- Customer 360 view - Single source of truth - Insights generation and democratization - Customer Journey Personalization

Technology partners

Salesforce

Salesforce, a leading SaaS solution, specializes in customer relationship management (CRM). With its comprehensive suite of services, Salesforce empowers businesses to leverage cloud technology for enhanced connectivity with customers, partners, and prospects. Renowned for enabling customer success, Salesforce's software stands at the forefront of driving businesses towards stronger customer relationships and achieving their sales objectives.

75+

certified consultants

12+

years of partnership