Logo - Keyrus
Logo - Keyrus
  • Playbook
  • Services
    Advisory
    Data management
    Decision intelligence
    Cloud & Security
    Enterprise performance management
  • Insights
  • Partners
  • Careers
  • About us
    Company purpose
    Innovation & Technologies
    Committed Keyrus
    Regulatory compliance
    Investors
    Management team
    Brands
    Locations
  • Contact UsJoin us

Drive product innovation based on consumer insights from social media analyses

150,000

employees

+15%

increase in ROI

10 million

customers satisfied

Background

Our client is one of the world’s largest brewing companies, with more than 150,000 employees in 150 countries and a portfolio of over 500 beer brands. The company relies on data-driven insights in order to optimize customer journeys and implement high ROI pricing and marketing initiatives.

Challenge

The client wanted to drive product innovation based on consumer insights. By analyzing large amounts of data, they wanted to understand what drives consumer choice. They also wanted to learn what technical and sensory factors are linked to consumer buying patterns in order to increase sales.

Approach

- Assess possible data sources and select the most relevant ones. - Design and build analytical models 1) of customer preferences in relation with the company's products technical and descriptive elements, 2) of usage attitudes related to (non-) alcoholic drinking occasions, and 3) of sentiment analysis on social media, blogs, and other online consumer perceptions. - Design and build dashboards and reports that provide insights on all models to the R&D team for product innovation, and to the Marketing and Sales teams to drive new consumer engagement strategies.

Key results

01
Increasing the ROI of product investments and innovation
02
Customized model for brand analysis
03
Understanding and predicting consumer preferences

Benefits

By gaining insights on consumer expectations, product associations, positioning of brands, and predictive product preferences, our client was able to improve customer satisfaction and ROI. This data-driven approach ensures that price settings increase margins while retaining existing customers.

Technology partners

Tableau Software

As a leading analytics platform, Tableau offers visual analytics with powerful AI, data management, and collaboration. From individuals to organizations of all sizes, customers around the world use Tableau’s advanced analytics to fuel impactful, data-driven decisions. Tableau Software was acquired by Salesforce in 2019.

50+

certified consultants

100+

projects realized

Share this key play

whatsapptwitter
linkedinfacebookworkplace

More key plays

How C&S Wholesale Grocers maximized ROI with an analytics center of excellence
Build for scale using Anaplan for territory and quota approvals
Boost employee data management efficiency, coordination, and security with centralized planning for Human Resources onboarding
Revolutionize Your Sales Operations: Maximize Efficiency through Anaplan's Centralized Territory and Quota Planning
A centralized platform for demand, scenario, gross margin, and sales & operations planning
Using Alteryx to automate processes at an international bank
Improving Operations with a Salesforce Migration
Eliminate manual work for finance experts by automating Excel reports with Tableau
Implementing Salesforce at The Gathering Spot
Migrating workloads to AWS with Rapid Docker
Logo - Keyrus
New York City

252 West 37th st., Suite 1400 New York, NY 10018

Phone:+1 646 664 4872