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Background
The client, The Gathering Spot (TGS), is a private network that provides minority professionals with access to curated experiences, exclusive content, concierge services, and access to TGS flagship clubs that include workspaces, meeting rooms, event space, a restaurant, and a bar. TGS is a part of Greenwood Inc, which also includes music and tech festival/conference A3C, and Valence, their professional development/recruiting platform which has become the largest platform of its kind serving over 1.2M+ minorities across its ecosystem.
Challenge
TGS, a company that recently went through an acquisition with Greenwood, a multi-generational platform of brands with the mission of coming together to advance people of color through the connectivity of careers, culture, community, and capital, wanted to improve their systems for tracking corporate clients and talent opportunities. They recognized that the current systems in place were not providing the visibility and organization they needed to effectively manage this data.
Approach
In order to address this issue, TGS decided to implement a new Salesforce instance. Salesforce is a widely used CRM platform that can effectively manage and organize large amounts of data, making it easy for organizations to access the information they need. By implementing a new Salesforce instance, TGS hoped to create better visibility into how their corporate clients and talent opportunities were being tracked. This was an important step for TGS as it helped to streamline the process of tracking, managing, and growing the business. Overall, TGS's decision to implement a new Salesforce instance was driven by the need to improve their systems for tracking corporate clients and talent opportunities, which was a critical aspect of their mission to advance people of color through the connectivity of careers, culture, community, and capital. After identifying specific verticals to target within the job industry, Keyrus configured a new Salesforce instance specifically tailored to all three organizations, which in return provided better visibility into key metrics and processes.
Benefits
The Salesforce project that Keyrus completed at TGS and Greenwood has provided many benefits to the organization. With the implementation of Salesforce, TGS and Greenwood now have better visibility into how corporate clients and their opportunities are being tracked internally. This means that they can easily access and view important information about their clients and potential opportunities, which will help them to make better decisions and improve their overall performance. Additionally, the architecture of Salesforce includes a user-friendly front-end system for all employees. This makes it easy for employees to access the information they need and complete their tasks efficiently, which will help to increase productivity and improve overall performance. Overall, the Salesforce project has been a success, and TGS and Greenwood are now better equipped to manage their clients and opportunities.
Technology partners
Salesforce
Salesforce is a SaaS solution that specializes in customer relationship management (CRM). Salesforce's services allow businesses to use cloud technology to better connect with customers, partners, and potential customers. The software is a leader for enabling customer success.
Crest
partnership level
75+
Salesforce certifications
4+
years of partnership
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