Logo - Keyrus
  • Playbook
  • Services
    Data advisory & consulting
    Data & analytics solutions
    Artificial Intelligence (AI)
    Enterprise Performance Management (EPM)
    Digital & multi-experience
  • Insights
  • Partners
  • Careers
  • About us
    What sets us apart
    Company purpose
    Innovation & Technologies
    Committed Keyrus
    Regulatory compliance
    Investors
    Management team
    Brands
    Locations
  • Contact UsJoin us

Retain your customers and increase your customer lifetime value

Background

Our client, a subsidiary of a leading international health group, is the leading private health insurance company in Spain with more than 1.96 million customers. The client wanted to integrate all available customer information and leverage it for important, actionable insights.

Challenge

Our client's customer information was scattered across several systems and there was no comprehensive view of behavior. It was not possible to identify why, when, and how customers had churned.

Approach

- Extracted and unified all customer information in a data mart in order to exploit the data in the data warehouse. - Identified key variables to carry out customer retention actions, such as registrations, cancellations, number of registrations and cancellations, reasons for cancellation, and certain customer characteristics. - Created segments so marketing campaigns could focus on the most valuable customers.

Key results

01
Unified view of all customer data
02
Greater insight into the behavior of highest-value customers to enable personalized offerings and retention actions
03
Increased customer lifetime value and increased revenue

Benefits

The client now has a unified view of customer data. With a better understanding of customer behavior of those who register or unsubscribe, they can optimize retention campaigns, personalize offerings, and increase customer lifetime value.

Technology partners

IBM

IBM is a leading global hybrid cloud and AI, and business services provider. They help clients capitalize on insights from their data, streamline business processes, reduce costs, and gain a competitive edge in their industries.

10

years of partneship

2x

Gold Partner: Analytics and Data science

Share this key play

whatsapptwitter
linkedinfacebookworkplace

More key plays

How We Enabled Massport to Gather Data about their Infrastructure Conditions to Achieve Agency's Mission and Goals
Connect Operations, Finance, and Vendors into One Seamless Vendor Management Process
Driving revenue growth management through gross-to-net optimization
Transforming maritime planning to drive operational efficiency and profitability
Boost sales with targeted marketing campaigns and multi-channel communication
Data, Technology & Digitalization for One of the Biggest Agro Companies in Brazil
Increase conversion rates for online customers
Using Alteryx to automate processes at an international bank
Enabling data-driven decisions at a large alcoholic beverage company
Eliminate manual work for finance experts by automating Excel reports with Tableau
Logo - Keyrus
New York City

252 West 37th st., Suite 1400 New York, NY 10018

Phone:+1 646 664 4872