Maximize the ROI of your marketing campaigns with buying scoring

Background

Our client is one of the largest and most stable financial institutions in the world with a presence in 70 countries and more than 200,000 employees. The company wanted to take full advantage of its data analysis insights in order to convert indirect customers from partner engagements into direct customers, thus increasing sales.

Challenge

The client wanted to optimize the effectiveness and ROI of their marketing campaigns by being able to identify the customers most likely to convert, and then offering the most relevant products through the most appropriate channels.

Approach

Keyrus created predictive buyer scoring models that identify and prioritize different customer segments based on their propensity to purchase services. Reports were then created with actionable and valuable insights for the marketing team. This information on user behavior allowed the marketing team to offer personalized services and products through the ideal channels, increasing the ROI of their campaigns.

Key results

01
Improve the ROI of marketing campaigns and product and service innovation
02
Personalize communication with customers
03
Gain a better understanding of user preferences and behavior

Benefits

With a better understanding of user behavior and preferences, our client was able to optimize their marketing investment by targeting the users most likely to become customers, through the right channels and with a fully personalized product and service offering. This data-driven approach to their marketing strategies led to an improvement in campaign ROI and an increase in sales.

Technology partners

Python

Share this key play

whatsapptwitterteamslinkedinfacebookworkplace

Ready for your own success story?

Get in touch with our team of experts.


I acknowledge having read the privacy policy and I consent to the processing of my personal data.

Keyrus collects and processes the data you fill out in this form in order to respond to your request. The fields marked with an asterisk must be filled in for your request to be processed. This processing is based on your consent, which you may withdraw at any time. To learn more about how we manage your personal data and to exercise your rights, please refer to the Privacy Policy. By clicking on Submit, I acknowledge that I have read and accepted the legal notice and the general terms of use of the site.