Shorten the sales & marketing decision-making process by automating insights

Background

Our client, with 3,350 employees and $2.5 billion in revenue, is the largest provider of cable broadband services in Belgium. The company provides analog and digital cable television and fixed and mobile telephone services, primarily to residential customers in Flanders and Brussels.

Technology partners

Qlik

Qlik helps companies around the world move faster, work smarter, and get ahead with an end-to-end solution for deriving value from data. Qlik has been a Leader in the Magic Quadrant for Analytics and BI for more than 10 years.

2021

ELITE Parner in France

10+

years of partnership

100+

consultants trained

Challenge

Our client operates in a very volatile environment. The main goal of this project was to shorten the decision-making process for sales and marketing. Employees also needed self-service capabilities in their reporting and analysis, and data quality needed to be guaranteed.

Approach

Our client chose Qlik for this project, and Keyrus was asked to coach the business BI team and to roll out the Qlik technology. The BI team needed to be trained in the technical skills of Qlik, but also learn how to put self-service in practice.

Key results

01
Data quality
02
Best fit technological solution
03
Involvement of subject matter experts

Benefits

The project enabled sales and marketing to explore data interactively and more deeply, discovering insights previously hidden in data silos. The new self-service analytics helped them gain a competitive edge and increase revenues and margins.

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