Fully automated self-service analytics at Africa’s leading producer of alcoholic beverages

Background

The Distell Group manufactures and markets a diverse portfolio of wines, spirits, ciders, and other beverages, sold across the world. Due to its sizeable operations and significant market share in various beverage categories, it needed a more effective sales and operational reporting process, which would allow focusing on key decision-making.

Challenge

The customer had difficulty obtaining a comprehensive view of their overall supply chain. Historically reports were generated using various analytics software and spreadsheets, which presented challenges with data governance and a lack of self-service analytics. In addition, reporting was generated by technical teams working in silos, a time-consuming process that resulted in reports lacking consistency and depth. Distell wanted to automate its reporting process to provide a wider range of user-friendly, centrally-accessed reports, available via mobile devices, to the business. The customer needed to be able to transform data, perform what-if scenarios as well as predictions, and track trends. They also required full self-service for all relevant internal departments.

Approach

The initial focus was to ensure data readiness for analysis, after which the implementation of Tableau platform allowed for more complex workflows and data modeling. Keyrus designed the reporting and analysis as it transitioned to Tableau in the areas of planning, production, sales, and deliveries. Our experts also provided training, support, assistance, and advice throughout the rollout. Implemented Tableau solution helped improve the quality of customer's SAP data, thereby improving their reporting and ultimately the accuracy of their business decisions. The clear visualisation of data enables their internal users to see the impact of every data change instantly.

Key results

Benefits

The customer is reaping the rewards of a fully comprehensive visualisation layer that enables them to better manage their business and make informed decisions. They now have a broad view of their entire sales and operations, including product profitability, production planning, demand forecasting, and delivery tracking. The group is benefitting from fully automated, accessible, and visually appealing reports. Additionally, they also have a base to start creating their own content and are able to track customer satisfaction and complaints far more effectively than before. The business users who are already using Tableau are impressed with the functionality as well as the visuals, and Distell expects user adoption to gain traction rapidly. To further assist with user adoption, Keyrus has implemented a proprietary Tableau Explorer training course followed by ongoing technical sessions. These offer an opportunity for all business users to collaborate and provide a platform to ask specific, technology-related questions.

What our clients say

We are reaping the rewards of a fully comprehensive visualisation layer that enables us to better manage our business and make informed decisions.

Eugene Ras, Head of Data and Analytics, Distell

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